Chrysler slows down minivan output at its plant in Windsor due to poor sales

Article by Christian A., on March 14, 2013

The minivan plant of Chrysler Group in Windsor, Ontario, has slowed down its output this week, according to Allpar.com and the Windsor Star newspaper. For at least the next week, the three shifts at this factory will work four-hour shifts rather than eight-hour shifts for the production of the Chrysler Town & Country and Dodge Grand Caravan minivans.

Chrysler released production data that stated that Windsor Assembly had not rolled out any Volkswagen Routan minivans so far this year. Chrysler spokeswoman Jodi Tinson said that production will likely return to normal on March 18. She explained that the production was being slowed down so that it can be aligned with the market demand.

For the first two months in 2013, the combined sales of the two minivans decreased by 15% but most of the loss can be attributed to a 26% decline in the sales of the Grand Caravan. Meanwhile, Town & Country sales fell by 1%. The Automotive News data center said that as of March 1, Chrysler had a 69-day inventory of Chrysler Town & Countrys of 24,713 units. It also had a 43-day supply of Grand Caravans, with 18,547 units unsold.

Tinson said that the company decided to slow down output due to demand and not because it wasn’t able to build an adequate number of 3.6-liter Pentastar V-6 engines.

This engine is used in some of Chrysler's highest volume vehicles, like the Ram 1500, Jeep Grand Cherokee and Wrangler, Chrysler 200 and 300. Tinson said that the company is gauging future demand and making adjustments. Tinson also said that there’s no sense in going full speed and then later having the inventory grow. Chrysler is believed to have enough supply to cope with the present demand and so it has chosen to cut working hours to come to a balance.

Chrysler, creators of the original minivan, is taking contemporary design to the group through the 2013 Town & Country S model. Introduced at the 2012 Los Angeles International Auto Show, the Chrysler Town & Country S is the newest S model in the Chrysler range, an addition to the 200 sedan and convertible, as well as the 300 sedan. The Chrysler Town & Country S was given exterior and interior improvements, and it was endowed with some standard features normally found in top-end models.

Chrysler moulded the new Town & Country S for lively and style conscious customers. It mixes downtown styling with the Town & Country's uptown aspects. This meant it was more apropos to have the unveiling of vehicle in Los Angeles since it symbolises still another progressive viewpoint of '313' in the '310.'

Selections can be made from Brilliant Black, Deep Cherry Red, Stone White, or Billet Silver, and the 2013 Town & Country S revised its trim to add contrast to the minivan's normally vivid exterior. A chrome black grille is blended with Chrysler winged badges on a black background in the front and rear, a rear black fascia step pad, S-model badges, 17-inch aluminium polished wheels, and black pockets and blacked-out headlamp bezels (delayed availability).

The interior has a mono-hued black interior distinctive to the Chrysler Town & Country S. It begins with the Black Torino leather seats that has an embroidered "S" logo on the seat backs and ballistic black cloth seat inserts. The seats and door armrests also have stitching in grey.

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