Chrysler to source new products from Ontario site

Article by Anita Panait, on December 23, 2013

Chrysler Group plans to source new products at its Windsor assembly site in Ontario, giving rise to speculations over the market timing of its next-generation minivan, according to a report by Canadian daily Windsor Star. A union rep told the newspaper that Chrysler Canada management has notified union officials at the site -- which produces the Chrysler Town and Country, Dodge Grand Caravan, Ram Cargo Van, Lancia Grand Voyager and Volkswagen Routan – that it will soon produce new products.

“We’re waiting for an official announcement that could come any time now,” Mike Lovric, Unifor Local 444 vice president, told Windsor Star. He added that he received a 2014 production schedule showing layoff weeks planned for November and December, although the schedule is subject to change. 

Union officials believe that the scheduled downtime could be used to retool the site for new models. Lovric told the Windsor Star that a previous version of the production schedule had a shutdown set for the summer of 2014.

The nearly 5,000-strong Windsor site assembled 127,573 Town and Country models and 160,976 Caravans in the first 11 months of 2013, according to the Automotive News Data Center.

Chrysler - the innovators of the minivan - is bringing state-of-the-art design to the class with the 2013 Town and Country S model. Premiering at the 2012 Los Angeles International Auto Show, the Chrysler Town and Country S is the most recent "S" model in the Chrysler line-up, following the 200 sedan and convertible and 300 sedan. The Chrysler Town and Country S gets exterior and interior enhancements as well as some standard hardware commonly connected with top-line models.

The brand custom-fitted the all-new Town and Country S for the active and style-minded clients. It's the “downtown style” for the Town and Country's uptown looks, according to Saad Chehab, President and CEO - Chrysler Brand, Chrysler Group LLC. He added that it’s more than appropriate that this car be revealed in Los Angeles given Town and Country S speaks to yet another present-day take of "313" in the 310.

Available in Billet Silver, Brilliant Black, Stone White, or Deep Cherry Red, the 2013 Town and Country S gets a modified trim that adds contrast to the minivan's standar bright exterior treatment. A black chrome grille is mixed with black-background Chrysler Winged badges front and rear, a black rear fascia step pad, "S" model badging, 17-inch aluminum wheels with refined face and black-painted pockets and blacked-out headlight bezels (delayed availability).

Topics: chrysler

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