Chrysler to unveil the Ram Rumble Bee Concept at Dream Cruise

Article by Anita Panait, on August 15, 2013

Chrysler's Ram brand will unveil the Ram Rumble Bee high-performance concept pickup at this weekend's Woodward Dream Cruise in suburban Detroit. The Dream Cruise, claimed as "The world largest one-day automotive event," has drawn over 1 million classic-car fans and enthusiasts in recent years.

The Dream Cruise has been used by carmakers to showcase their high-performance offerings to potential customers, and this will be the first time that an auto company will unveil a concept vehicle at the event. The Dream Cruise is slated to take place on a 16-mile stretch of Detroit's famed Woodward Avenue.

Around 40,000 classic cars are expected to get onto the venue, with spectators watching along both sides of Woodward Avenue. The new Ram truck that will be unveiled at the Dream Cruise could be a new version of the Power Wagon, since the event typically features performance vehicles and is geared towards muscle car enthusiasts.

Chrysler has rented a shopping center parking lot where it would exhibit all its brands, including Fiat. The carmaker plans to unveil the concept pickup at 10 a.m. Eastern Time on Saturday. Chrysler has not had a dedicated high-performance pickup since it ended production of the 510-hp Ram SRT in 2006.

On the other hand, Ford will also display a new performance version of the F-150, the Tremor, alongside with the SVT Raptor off-road performance pickup at Dream Cruise.

Ram Truck Brand unveiled the Rumble Bee in 2003. It is a popular model that was inspired by the late '60s Super Bee muscle car. Now, Ram introduced a new HEMI-powered 1500 Rumble Bee concept commemorating its 10-year anniversary and to celebrate the heritage of the brand’s unique truck designs, which include the Warlock, Power Wagon, and Lil Red Express.

According to Reid Bigland, President & CEO of Ram Truck Brand at Chrysler Group LLC, Ram 1500 Rumble Bee continuously enjoys a very strong fan base and that there is no better way to celebrate its 10th year than Woodward Dream Cruise. There is plenty of energy surrounding buzz models and concept trucks, and Ram’s design team revels in coming up with something unique for customers.

Furthermore, the Rumble Bee concept started as a 2013 Ram 1500 R/T. And in keeping with tradition, this lightweight, 2-door vehicle with two-wheel drive configuration comes in "Drone Yellow" with an extraordinary matte finish. The unique color and finish flows over the whole truck including its bumpers, Mopar ground effects kit, and flares.

A "Speed Bee" design is wrapped on both of the truck’s sides in black stripe which fades into a honeycomb. This glossy black stripe glides from the front to the rear, around the bed’s top, then to the Mopar tonneau cover, reminiscent of the HEMI-powered vehicles from the late 60s to early 70s. These HEMI-powered vehicles dominated the racing scene back then. In addition, factory 22” wheels have been replaced with glossy black 24” Vellano VRH custom rollers.

Also, a 2” drop from King Suspension improves appearance and handing performance, thanks in part to a reservoir shock at every wheel. The grille, badging, hood vents, dual exhaust tailpipes, and fuel door are also coated in gloss black.

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Topics: chrysler, ram, concept



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