Chrysler Town & Country expected to top minivan segment sales in 2010

Article by Christian A., on January 3, 2011

The Chrysler Town & Country may be able to wrestle the top sales crown away from the Honda Odyssey as it is on pace to hit sales of 102,495 units in the final month of the 2010. Since 1983 when its first magic wagon was built, Chrysler has dominated the minivan segment so it would be a source of pride for the company to reclaim the top spot.

In December 2010, sales of the Honda Odyssey totaled 98,035 units. This model had led the field during the last two years. Other rivals include the Toyota Sienna (89,509 sales year-to-date) and the Dodge Grand Caravan at 89,057. Minivans were prioritized by Chrysler throughout its history.

When Daimler AG acquired Chrysler in 1998, it scrapped plans to produce a Mercedes minivan. When CEO Sergio Marchionne was appointed to the position, he sought to restore a third shift of minivan production at the Windsor plan in anticipation of rising sales. Olivier Francois, head of the Chrysler brand, said that its goal is to become the leader once again.

In fact, the brand has set out to “regain what once belonged to [it]." Aaron Bragman, an analyst with IHS Automotive in Northville, said that the reason why Chrysler was beaten by the competition is related to quality issues.

Francois agrees with Bragman, saying that the brand had to fix perceived quality and handling. Under Marchionne’s direction, 2011 minivan models received major upgrades. They will be arriving in higher numbers in showrooms in 2011.

Chrysler had considered operating the Windsor plant even on the Christmas holidays to boost its output but it had junked the plan when it was determined that some of the suppliers will not work during this period. Chrysler has informed the Canadian Auto Workers union that the plant may work overtime for two Saturdays of each month in all of 2011. [via Detroit News]

If you liked the article, share on:

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries