To combat remarks that Chrysler's lineup is showing its age, CEO Sergio Marchionne said that the company is considering deploying its latest 300 sedan and other vehicles. The original plan was for the new 2011 Dodge Charger to start production later this year, before the revised 2011 Chrysler 300.
But it's likely that this will be changed as Marchionne is said to be pushing 300 production ahead of the Charger. The early release of the 300, Chrysler's flagship sedan, is believed to bring back customers to the brand.
When the 300 was first introduced, Chrysler was able to sell 143,647 sedans but last year, only 38,606 units were sold. On the other hand, sales of the Charger fell 38% from 2008 to 60,651 in 2009.
In an interview with The Detroit Free Press, industry analyst Jim Hall said that dealers are excited about the 300 because it appears to be a "more sophisticated and expensive car."
Marchionne isn't just pushing to hurry up production of the two full-size sedans; he is also urging designers and engineers to finalize other products quickly as well.
This summer, Chrysler's Jeep brand will launch its all-new 2011 Grand Cherokee. Later this year, the sub-compact Fiat 500 is due to arrive too.