Chrysler will not be shutting down Lancia, despite reports

Article by Christian A., on November 6, 2012

Chrysler won’t be shutting down Lancia, according to spokesman Scott Brown who denies rumors of its closure. Lancia will continue operations in Europe while the Epsilon will have its production in Italy and Chrysler will make the remaining models in North America. Marchionne said that Chrysler will make the Lancia Epsilon in Italy while the other models in the Lancia portfolio will be co-developed with the Chrysler Brand and those vehicles will be made in North America.

Brown said that there are changes but it won’t be the end of Lancia. German automotive news source Automobilwoche said that Lancia, the storied Italian automaker famous for building such fan favorites like the Stratos, 037, and Delta Integrale, might be discontinued.

It’s rumored too that Fiat will have a reorganization so that it can be more competitive against Mini and so that Jeep will expand its reach worldwide. Fiat and Chrysler CEO Sergio Marchionne made the announcement during a recent conference call in Europe. If this is true, the most significant change to Fiat’s operations would be the discontinuation of Lancia, which has been doing poorly in the European market for several years.

Lancia has virtually been dead weight to Fiat while the European economy continues to struggle. Lancia presently offers a combination of compact cars and rebadged Chryslers to European buyers.

In the conference call, Marchionne said that he is no longer under any illusion that a new Lancia can be built. So that Fiat could fill in the gap that is left by Lancia’s departure from the Fiat lineup, Maserati brand will be shifted slightly down-market and Alfa Romeo will be moved slightly upmarket so that the two brands could together cover the entire spectrum of the highly significant premium segment.

Sophisticated and free-spirited, the modern Lancia Flavia establishes itself as the epitome of open-air driving excitement with four premium seats. It simply is the best answer for the connoisseur who seeks for the thrill in a coupé without losing the great advantages of a convertible. Apart from this, the new Flavia is the most fascinating choice available in the market to match the needs of a customer for a great value product with a unique and striking design. Furthermore, those who select the Lancia car ignite a trend since they only follow and pursue their unique personality.

The Lancia Flavia is the ultimate expression of the Italian culture and lifestyle that is inspired by style, imagination, refinement and taste. It guarantees a pleasant experience while driving that is unmatched in its class. This front wheel drive car is certainly great for daily road trips for work or for panoramic out-of-town weekend drives.

The Lancia is categorized under the D-segment with 4.9 m length, 1.4 m height, and 1.8 m width. It provides a generous interior space and on-board comfort that can absolutely accommodate a maximum of four people. It also has wide wheelbase that measure up to 276 cm.

Recognized through its dynamic and elegant appearance, the Lancia Flavia highlights its curvy front end with its unique grille that carries the Lancia logo along with the standard front headlamps and fog lamps. Moreover, it has an exquisitely clean side panel surface, a sleek line that elongates the car and enhances its sportiness and dynamism, as well as classy 18-inch alloy wheels.

Topics: chrysler, lancia

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