Chrysler’s new 5-year business plan announces 100 sedan, mid- and full-sized crossover

Article by Christian A., on May 6, 2014

Chrysler remains the most important brand in Fiat Chrysler Automobiles’ 5-year business plan as the company will double its lineup by the end of 2017. Earlier today we told you that the Chrysler 200 will replace the Dodge Avenger, while the Chrysler Town & Country kills the Dodge Grand Caravan. According to CEO Al Gardner, Chrysler will become the mainstream North American brand.

As a result, the company will introduce in 2016 the Chrysler 100 in the C segment, a full-sized crossover in 2017 and a new mid-sized crossover in 2018. The full-sized crossover will receive a plug-in hybrid version in 2018.

The Chrysler Town & Country will remain the only minivan offered by Fiat Chrysler Automobiles and it will be redesigned in 2016. Chrysler will also offer a plug-in hybrid version of the Town & Country, which will debut in 2016.

The Chrysler 200 sedan will receive a mid-cycle freshening in 2017, while the redesigned Chrysler 300 sedan is planned for 2018. So, by 2018, Chrysler aims to sell 800,000 cars which is more than double the 350,000 it sold last year.

2015 Chrysler 200 presents a stunning exterior featuring the all-new Chrysler brand look - a contemplative, elegantly crafted cabin and an outstanding drive experience, its first-in-class 9-speed automatic transmission and an Alfa Romeo-inspired chassis. With two first-rate engines to choose from, an inventive all-wheel-drive system, optional sport mode and paddle shifters for an engrossing drive experience, and estimated 35 mpg highway fuel economy, the new Chrysler 200 creates a commute that drivers will long for.

The new 2015 Chrysler 200 provides the most safety features available in the mid-sized sedan group, and advanced, intuitive technology that connects occupants. With a U.S. Manufacturer's Suggested Retail Price (MSRP) starting at only $21,700 (not including $995 destination fees), the new 2015 Chrysler 200 is a vehicle that everyone would be proud to have, at a tremendous value.

Chrysler 200 will create new benchmarks for mid-sized sedans with an outstanding drive experience, fuel efficiency that can reach 35 mpg highway and excellent artistry. The new Chrysler 200 provides the foundation for future Chryslers with an ageless, sophisticated design; intelligent functionality; standard 9-speed automatic transmission; a first-class all-wheel-drive system; over 60 safety and security features; and numerous new technologies that drivers and passengers will appreciate.

The 2015 Chrysler 200 is conceived, engineered, and constructed proudly in Michigan. With a significant investment of over $1 billion, Chrysler Group's Sterling Heights (Mich.) Assembly Plant (SHAP), saved from closure, boasts a new paint shop that uses cutting-edge technology, an all-new, completely robotic body shop, and an improved assembly area, creating the environment for the outstanding artistry found in every new 200.

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Topics: chrysler, plan

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