Chrysler stands out with both Farmer and Whole Again 2013 Super Bowl ads

Article by Anita Panait, on February 4, 2013

There were two main reasons to watch the Super Bowl XLVII – the game and the commercials. Indeed, the big event lived up to its expectations, gathering several of the planet’s biggest advertisers – carmakers, food companies, beverage makers and others.  But for Jim Joseph, president of North America division of public relations agency Cohn & Wolfe, Chrysler stood out as the winner among carmakers that gained slots at the Super Bowl, because of American pride. 

Joseph remarked that unlike other carmakers, Chrysler’s Jeep ad didn't talk about features, but showed what the carmaker has been doing in partnership with USO to bring home the troops to their families. The two-minute Jeep ad featured a salute to US troops, as narrated by Oprah Winfrey, and was shown at the halftime of the Super Bowl XLVII.

Chrysler also had another ad, for its Ram vehicle, shown during the fourth quarter of the game. Other Super Bowl advertisers include Hyundai with its “pick your team” ad and Volkswagen with its “be happy” commercial. Advertising experts say that the Super Bowl is the largest showcase for US consumers with more than 100 million viewers. Reaching that number of viewers on a single instance is a dream for many advertisers, but they have to spend an average of $4 million for a 30-second commercial.

But the placement of the ads during the game was nearly jeopardized by a 34-minute partial blackout of the Superdome in New Orleans. Instead of using any ad to fill in the 34-minute gap during the blackout, CBS filled the time with recaps by the network's commentators. CBS said that it would honor its commitments to advertisers. Cohn & Wolfe’s Joseph remarked that by "honoring their commitments," CBS guaranteed that the placement of ads would not be affected, with those in the third and fourth quarter appearing where they had been set to be shown.

The blackout caused the game to run until 10:45 p.m. on the East Coast. The Super Bowl XLVII started with a rendition of "America the Beautiful" by Jennifer Hudson and the chorus from Sandy Hook Elementary School in Newtown, Conn. The game ended with the Baltimore Ravens beating the San Francisco 49ers, 34-31 to become the champion of the Super Bowl XLVII.

The new 2013 Ram 1500 is set to compel its way to the already competitive full-size light-duty pickup truck segment, thereby representing Ram Truck’s first iteration of its world-renowned truck since the Ram nameplate was introduced in 2011.

Fred Diaz, President and Chief Executive of both the Ram Truck Brand and Chrysler de Mexico, remarked that the new Ram 1500 was initially just up for a mild refresh, however, it ultimately became truck that leads its class in terms of capability and fuel economy. He added that the new Ram 1500 is an entirely new truck laden with technology and features not offered on other units.

As engineered, the new 2013 Ram 1500 is underpinned by Ram's full-size, body-on-frame truck architecture, allowing the pick-up truck to live up with the "Guts and Glory" mindset of fans and enthusiasts as well as potential buyers. the new 2013 Ram 1500 – both form and function – exudes boldness, power and capability as well as valor and virtue while harmoniously combining aesthetics and functionality.

The new 2013 Ram 1500 is proof that the light-duty full-size pickup truck segment has shunned away from just having brute capability and acceptable efficiency. This segment has now become laden with offerings that are a result of prime engineering and execution, combining attributes like size, capability, refinement, efficiency and technology as well as quality.

For those looking for the most fuel-efficient full-size pickup truck that also offers more functional, and interactive technologies than usual, the 2013 Ram 1500 could be a perfect proposition. It is designed to be as more capable or even more so than other pickups in its class.

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