Chrysler’s U.S. sales chief Reid Bigland will try to duplicate gains he achieved in Canada

Article by Christian A., on August 15, 2011

Reid Bigland, who is responsible for the U.S. sales of Chrysler Group LLC, will attempt to duplicate the gains he achieved in Canada for the automaker. Bigland, who was named to this new job last June, had made great strides in Canada, where Chrysler has nearly matched the sales figures of the No. 2 automaker and whose market-share targets for 2014 have already been surpassed.

Bigland retained his role as chief executive of Canada operations and has additional oversight of the Dodge brand.

Sales in Canada posted a 26% gain last year while it has so far recorded a 13% increase this year. Bill Johnston, a Chrysler franchise owner and dealer council president in Canada, said that Bigland will bring what he’s done in Canada to the U.S. In particular, Johnston believes that what Bigland brings is “aggressiveness.” Sergio Marchionne, CEO of Chrysler and Fiat S.p.A., wants Chrysler U.S. sales to increase by 45% in 2011.

The rate of Chrysler’s climb through July is lower than the target. Bigland took over as the head of U.S. sales as Chrysler is preparing to bring a new small car derived from Fiat technology to showrooms next year.

Autodata Corp. said that Chrysler U.S. sales this year through July increased by 21% compared with last year. Its market share increased to 10.2% in that time from 9.3% a year ago. Under Marchionne’s November 2009 business plan, Chrysler is expected to have a market share in the U.S. of more than 13% in 2014.

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries