Chuck Norris is tapped to be Fiat Professional brand ambassador in Africa, the Middle East, and Europe

Article by Christian A., on June 2, 2017

It is common knowledge by now that after American actor Chuck Norris was born, he drove his mom home from the hospital. Sounds impossible, right? Got you. Back in 2008, the internet was blowing up with various Chuck Norris memes that referenced his super human strength and immortality. Due to this unexpected fame that made him an Internet cult hero and a genuine web phenomenon, Fiat Professional decided to hire the martial arts expert as their new brand ambassador for a range of advertisements that will air in June, hoping to bank on his "perpetual toughness.”

The notable martial artist will now lend his macho image to Fiat Professional as the commercial vehicle brand's official spokesperson in Europe, the Middle East and Africa. Norris will also star in the Italian automaker's ads, and we are excited to see how the producers will give life to his famously powerful character. However, the ads will not be viewed in the United States due to the fact that the American martial arts star will advertise for foreign pickup and vans including the Fullback, Doblo and Ducato. But thank God for YouTube as we can see any hilarious moments make the must-see list.

Nonetheless, Norris is also the perfect person to advertise for Ram's truck, if the company so decides. Moreover, Chuck Norris is a respectable and well-liked actor by the public worldwide. Fiat Professional commented that a research test was conducted across Europe and it yielded results that named him up as the best brand ambassador when it comes to relevance, affinity and appeal for professional consumers. Officials within the Italian automotive company even confessed that Norris' amazing, ironically surreal actions, which have reached an impressive large audience, played a huge part in helping them choose the martial arts actor.

The American actor had his big break when he squared up with Bruce Lee in the martial arts movie Way of the Dragon. In the 1980s, he topbilled various action movies that include Missing in Action and the Delta Force. Around the 90s, he jumped from film to television with Walker, Texas Ranger. Comedian Conan O'Brien later showed various clips from the show for his Texas Ranger Lever skit, and due to that, Norris became a bigger comedic fixture when the Chuck Norris Facts memes buzzed all over the internet in the mid-2000s.

It will be interesting to see how Fiat will portray this new partnership and how his character will be further utilized in various commercials in the coming weeks. It's doubtful that one man can change the image of Fiat Professional drastically, or shall we say the American's viewpoint of Fiat Automobiles for that matter. But now, the cars will have to look both ways just in case Chuck Norris crosses the street.

Press Release

When Fiat Professional calls, Chuck Norris answers

The famous actor, whose iconic, indestructible character also enjoys great web popularity, is an ironic incarnation of the Fiat Professional brand values and will star in a new advertising platform that will go on air in June.

In line with the new advertising platform that will go on air throughout the EMEA region in June, Fiat Professional presents its fantastic new brand ambassador. Chuck Norris, the famous US actor, film producer and martial arts expert. During the last few years, popularity on the web has been added to his successful career on TV and cinema screens all over the world: since 2005, the myth and actions of his "indestructible" character have generated viral contents - "Chuck Norris facts" - that have made him an Internet cult hero and a genuine web phenomenon.

Every digital and social platform is crammed with memes featuring Chuck Norris's amazing, ironically surreal actions, which have reached an incredibly large audience:searching for the actor obtains about 12 million results on Google and 880,000 on YouTube, with millions of views. His Facebook page has almost 6.5 million "likes", in 45 countries. A worldwide phenomenon that conveys, with endearing irony, a message of impressive determination, strength and commitment, embracing an audience of all generations thanks to the character's great appeal.

These characteristics, portrayed with such emphasis, make Chuck Norris a genuine incarnation of the Fiat Professional brand values: determination, reliability, dynamism, competence and closeness to the customer. Furthermore, a research test across Europe has shown him to be the best brand ambassador in terms of relevance, affinity and appeal for professional customers. Luckily, you don't have to be Chuck Norris or share his superhuman qualities to excel at what you do: simply trust inthe Fiat Professional full line, developed to satisfy customers' real needs with a wide offer and in expansion.

Source: Fiat Professional

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