It is common knowledge by now that after American actor Chuck Norris was born, he drove his mom home from the hospital. Sounds impossible, right? Got you. Back in 2008, the internet was blowing up with various Chuck Norris memes that referenced his super human strength and immortality. Due to this unexpected fame that made him an Internet cult hero and a genuine web phenomenon, Fiat Professional decided to hire the martial arts expert as their new brand ambassador for a range of advertisements that will air in June, hoping to bank on his "perpetual toughness.”
The notable martial artist will now lend his macho image to Fiat Professional as the commercial vehicle brand's official spokesperson in Europe, the Middle East and Africa. Norris will also star in the Italian automaker's ads, and we are excited to see how the producers will give life to his famously powerful character. However, the ads will not be viewed in the United States due to the fact that the American martial arts star will advertise for foreign pickup and vans including the Fullback, Doblo and Ducato. But thank God for YouTube as we can see any hilarious moments make the must-see list.
Nonetheless, Norris is also the perfect person to advertise for Ram's truck, if the company so decides. Moreover, Chuck Norris is a respectable and well-liked actor by the public worldwide. Fiat Professional commented that a research test was conducted across Europe and it yielded results that named him up as the best brand ambassador when it comes to relevance, affinity and appeal for professional consumers. Officials within the Italian automotive company even confessed that Norris' amazing, ironically surreal actions, which have reached an impressive large audience, played a huge part in helping them choose the martial arts actor.
The American actor had his big break when he squared up with Bruce Lee in the martial arts movie Way of the Dragon. In the 1980s, he topbilled various action movies that include Missing in Action and the Delta Force. Around the 90s, he jumped from film to television with Walker, Texas Ranger. Comedian Conan O'Brien later showed various clips from the show for his Texas Ranger Lever skit, and due to that, Norris became a bigger comedic fixture when the Chuck Norris Facts memes buzzed all over the internet in the mid-2000s.
It will be interesting to see how Fiat will portray this new partnership and how his character will be further utilized in various commercials in the coming weeks. It's doubtful that one man can change the image of Fiat Professional drastically, or shall we say the American's viewpoint of Fiat Automobiles for that matter. But now, the cars will have to look both ways just in case Chuck Norris crosses the street.