Citroën achieves new milestone with 200,000th DS3 produced

Article by Anita Panait, on November 17, 2012

Citroën has rolled its 200,000th DS3 off the production line at its Poissy plant in France. The 200,000th DS3 represented a significant milestone for the success of the model, which was the eldest among the DS family. Citroën introduced the DS3 in Europe and Russia in 2010 and in Argentina in 2011. The French carmaker then introduced the DS3 in Brazil in the first half of 2012 and in China in the later half.

Aside from the main DS3 range, Citroën also built a number of successful DS3 special editions, which included the dynamic DS3 Racing; the stylish DS3 by Orla Kiely and the high-end DS3 Ultra Prestige. Citroën Racing is continuing to reap success in the DS3 WRC, giving the car a more reputable name. 

The French carmaker is slated to unveil a soft-top version of the DS3, the DS3 Cabrio, in 2013, adding more options for customers who want this popular model line. The DS3’s attention-grabbing looks and creative technologies earned the model a number of awards, including Top Gear Magazine ‘Car of the Year’ for 2010 and Diesel Car Magazine ‘Car of the Year’ in 2011.

Citroen DS3 is simply the epitome of innovative vehicle design as complemented by assertive road presence as well as refreshing style – a work of art from the French carmaker. This design is apparent in several cues like the 'shark fin' B-pillar, sleek front LED lights and color-contrasted 'floating roof.'

The interior, meanwhile, is both classy and contemporary, thanks to the extensive use of premium materials like leather and chrome. The cabin features a flowing dashboard which has an upper portion that is styled to match the car’s floating roof. The dash extensively employs thermo-coated component. For instance, the full width of the dash – from the driver to the passenger side -- is marked by an organic, soft grain material contrasting with the lacquered effect of the strip.

One of the interesting charms of the new Citroen DS3 is the fact that customers could extensively personalize their rides, both on the exterior and in the interior. For instance, the body of the new DS3 could be finished in any of several available colors.

Its 'floating' roof could also be finished in any of the four available colors – Blue, Red, Black and White. In addition, the wing mirrors and rubbing strips could also be finished in the available colors or in chrome. Moreover, the wheels and their hubs could also be finished in any of the available colors.

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