Citroen to open styling department devoted to DS line on June 1

Article by Christian A., on May 13, 2012

Citroen has organized a styling department, which comes into effect on June 1, focusing on the DS line in order to continue the momentum of this unique vehicle range. The new department will create an even clearer characteristic that will define the DS automobile styling from the C-range styling. In order to make a clearer distinction in styling between the two lineups, Citroen has opted to organize a new entity focusing on the DS range within the Styling division.

This new entity is managed by Thierry Metroz. It will seek to form the distinct character of the DS and to strengthen its complementarities with the main Citroen lineup. On the other hand, Alexandre Malval will be managing the C-range styling. He is the former head of styling for the Citroen C5 and DS5. Thierry Metroz finished his studies at Ecole Nationale Supérieure des Arts Appliqués et des Métiers d'Art (ENSAAMA) in France.

In 1985, he began his career with Renault. In 1999, he became the design director for Renault in Barcelona, Spain, launching the automaker's first design center outside France. He became vice-president in 2002 for innovation and prospects. In 2005, he became the vice-president for exterior design, focusing on the Dacia and Renault brands. In 2010, he worked for Citroen as director of styling. 

On June 1, 2012, he will be leading the DS line styling department. Alexandre Malval is also a graduate of ENSAAMA, as well as in the Royal College of Art in London. He worked for Renault for six years in exterior design, prior to joining Volkswagen at its European design center.

In 2001, he was part of the Citroen styling. He is the designer of the C-Airdream concept vehicle and the Citroen C4 coupé. He then became head of styling for the DS5 and C5. In 2009, he became the product range manager for Peugeot. He will be responsible for the Citroen styling, C-range, effective June 1, 2012.

Citroën DS5 had a strong foundation where it draws its inspiration from: the concept car C-SportLounge. The goal for the Marque was to go beyond the real production auto.

The Citroën DS5 has a lot of new things to offer stemming from its design, singular proportions and its easy-to-recognize facade. The distinct appearance of the body is similar to that of a shooting break that embodies the Gran Turismo spirit.

A one of a kind innovation, the Citroën DS5 has an aerodynamic body built with flowing taut lines, delivering an awesome driving experience.

The design of the front makes the Citroën DS5 easy to spot as part of the DS class with its wide, chrome-plated grille containing the chevrons that’s bigger than the average air intake, and a sharp gaze accentuated by its signature LED light.

The Citroën DS5 completely defines its identity. The body of the auto emanates vitality and offers the assurance of a well-furnished interior. The defined sides are eye-catching and introduce a nice combination of light and shadow. The light bounces at a slim chrome saber that runs from the top of the headlamp to the windows at the front. Formed as one piece, the saber marks the exterior of the Citroën DS5 in a distinct style. The flanks’ shadow is held in the lower part of the rear wing, a signature feature of the DS line of cars.

The back view underlines the status of the Citroën DS5 on the road. The vehicle is fully stable on wide tracks, supported by two exhaust pipes installed in the rear bumper and emphasized by six light guides at the rear.

Topics: citroen

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