Citroen will offer DS-badged luxury SUV dubbed DSX7 also in Europe

Article by Christian A., on July 25, 2013

Earlier this year at the 2013 Shanghai Motor Show, Citroen brought the Wild Rubis, a concept car that was created only for the Chinese market, a place where the DS brand is quite popular and shows significant profits despite the European slump. If at the beginning Citroen didn’t want to bring the DS-badged luxury SUV in Europe, it appears that things have changed and according to DS chief designer Thierry Metroz the new vehicle will be offered after all.

Metroz told Autocar that due to the positive feedback, the SUV will be offered in Europe, but the focus will be in China. The Wild Rubis will use the DS5 platform and will likely be called DSX7. The debut of the new DSX7 will be made in 2014 at the Beijing Auto Show.

Citroen is also preparing a Bmw 5-Series rival based on the Numero 9 Concept but also a Vw Jetta-sized DS saloon.

Citroen has paved the way for the future of DS SUV. This will be introduced in the 2013 Shanghai Motor Show in the form of the Citroen DS Wild Rubis.

Citroen has shown the capability of producing quality engineering with a distinctive design, and this has been evident in the DS3, DS4, DS5, and the Numero 9 concept. The Citroen DS Wild Rubis joins the ranks of this distinguished series. The DS Wild Rubis comes loaded with innovative technological advancements that fit into the intention and design of the car which is to be a plug-in full hybrid.

The DS Wild Rubis is a picture of refinement and balance, being both sophisticated and wild in its look and design. It possesses the unique DS line DNA and complements this with the power one typically sees in SUVs. The Citroen Wild Rubis has a wheelbase of 2.9 meters, rather long measurements for a vehicle of its kind. The vehicle is a picture of power and versatility as can be seen in its impressive dimensions. It has 21” wheels and has over-all measurements of 4.7 meters long, 1.95 meters wide, and 1.59 meters high.

Topics: citroen, suv

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