Coda Automotive ramping up EV output after repairing China-sourced parts

Article by Christian A., on May 9, 2012

Coda Automotive is gradually ramping up electric vehicle production after repairing damage to components procured from China, the company disclosed. The bodies and powertrain of the Coda Sedan are manufactured in the country. The final assembly is done in Benicia, Calif. Coda of Los Angeles fixed the minor damage to the components, a company spokesperson stated.

She also noted that each of the four Coda dealers, all of which are based in California, has automobiles for test drives. Coda's dealership in Los Angeles will be receiving its first 10 Sedan units for sale by the middle of the week. On a full charge, the five-seater Sedan unit has an EPA-certified range of 88 miles. It has a base price of $38,145, including shipping.

The company initially intended to put the Sedan unit up for sale in California in late 2010, before multiple delays. Chief Executive Officer Phil Murtaugh, who was appointed in January 2011, changed some Coda operations. For one, he dismissed the company's initial plant to sell automobiles at factory-owned stores in exchange of a more traditional franchised-dealer network. In April, Coda teamed up with Chinese automaker Great Wall Motor Co.

Murtaugh stated that this partnership will develop an EV in the second quarter of 2014. According to Murtaugh, the company is ramping up production of its first automobile gradually so that "flawless execution at every step of our operating system" is ensured.

The system includes component supply from four continents, logistics pipeline and dealer delivery process as well as manufacturing operations at one site in the United States and two locations in China. Production of the automobiles and their delivery to the dealers will rise in the "coming months," Murtaugh stated.

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