Toyota Motor Sales U.S.A. is expecting its Toyota and Scion divisions to sell over 2 million vehicles in 2013, Bob Carter, senior vice president of automotive operations, told dealers at the carmaker’s national dealer meeting in Atlanta. The total number would exceed 2.25 million if figures for Lexus are included.
The new figures are much higher than the carmaker’s December 2012 sales forecast for 2013, which was around 2.15 million for the three brands. Toyota revised in April its sales forecast for full year 2013 to "2.2 million-plus," but did not expect Toyota Division to top 1.95 million units. Toyota’s revised sales targets are in line with the carmaker’s industry volume forecast for 2013 of around 15.5 million units.
At the beginning of the year, Toyota expected the auto industry to sell around 14.7 million vehicles in the full year 2013, but updated it in April to reflect an increase 15.3 million. Carter told Automotive News in a phone interview that the market is starting to recover in the same pattern they projected, which occurred around six months before they thought.
Toyota’s confidence in setting higher sales target for 2013 comes from the fact that it will launch this fall the re-engineered Tundra and redesigned Corolla. A California dealer told Automotive News that the carmaker initially had intended for the Toyota and Scion brands to top 2 million units in 2014, but its executives have become more bullish.
The dealer said that Toyota is going to do whatever it takes to achieve it sales target like the arrival of a new Corolla coming and a refreshed commitment to keep Camry No. 1 in the US. The Camry was the best-selling sedan in the US in 2012 with 404,886 units sold, but increasing competition from Ford, Honda and Nissan has prompted Toyota to exert more effort in keeping the crown for its sedan offering. [source: automotive news - sub. required]