Consumer Reports bashes MyFord Touch system again

Article by Anita Panait, on August 24, 2012

Consumer Reports' online magazine again bombarded Ford Motor Co.’s MyFord Touch interactive infotainment system with heavy criticism. The latest tirade by the online magazine comes in the form of a blog titled "Why the MyFord Touch Control System Stinks," written by Eric Evarts, senior automotive editor at Consumer Reports.

In the blog, Evarts said they would not recommend MyFord Touch, even to its enemies, as it causes frustrations “on a daily basis.” Evarts wrote that the interiors of Ford Motor vehicles equipped with MyFord Touch or MyLincoln Touch are almost without conventional knobs or buttons. He said that instead of conventional buttons, the vehicles are filled with flush buttons, steering-wheel controls, a touch screen and voice commands to control navigation, entertainment and climate adjustment.

With regards to the harsh criticism on the interactive infotainment system, Evarts said that the magazine is making an effort to be more direct in its reviews. He noted that the MyFord Touch blog just happened to be "a very clear picture of something that is a real problem." Consumer Reports made a similar comment against MyFord Touch in 2011, even pulling its "recommended buy" status from the 2011 Edge crossover due to MyFord Touch.

Evarts quipped that if the blog was able to make consumers understand the system and start to favor vehicles that don't have MyFord Touch, and get Ford to change the system, then he is in “favour of that.” Evarts disclosed that Consumer Reports tested six cars with MyFord Touch and MyLincoln Touch, driving them for more than 20,000 miles so their engineers are accustomed to the system. Evarts noted that other touch-screen control systems, like Chrysler's, are less complex and work better.

Since Ford Edge took the midsize crossover segment by storm starting in 2006, its hallmarks gathered in an all-new way to offer to its customers what they would love for the new 2011 model and even more.

Mark Fields, Ford’s president of The Americas said that customers have expressed how much they like Ford Edge’s dynamic driving quality and design. For the release of 2011 Edge, Ford made sure that the same quality is met including additional services such as fuel economy management, levels of quietness beyond expectation and strong new design with the use of quality materials. The MyFord Touch technology is also available which allows the users to improve their experience with their vehicle.

Since its launch in late 2006, more than 330,000 cars have been sold and Ford Edge became the number one selling vehicle in its segment within its first full year on the market. Now, Edge lives by the mission to redefine the segment with a variety of improvements.

The company’s Chief Engineer Elaine Bannon explained that the new Ford Edge demonstrates how a refresh at Ford has become more than just a few design and interior tweaks. She added that they have taken every element of the Ford Edge and completely reworked it. This includes the two new transmissions, three new power trains, a completely new interior and a bold new exterior design. Featuring the industry-exclusive MyFord Touch System, any vehicle is sure to stand out above all competitions on the road.

The new Edge also showcases Ford's impressive drive to bring new power train options to the customer in addition to delivering customer-focused technology.

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