Starting in January 2013, DAB radio will be available as standard equipment across BMW’s entire range. With this move, BMW establishes a significant lead over its rivals in the shift to digital radio. This follows the announcement that BMW will give owners of older BMWs the retrofit option for a vehicle upgrade.
This means that when analogue radio broadcasts are phased out, no BMW owner of a modern vehicle will have to suffer from the absence of in-car entertainment. BMW will install DAB radio as standard from the entry level BMW 114i 3-door Sports Hatch to the BMW 760Li. It’s the only mainstream premium manufacturer to offer such an extensive offering of in-car entertainment.
DAB advantages have been compared to the shift from AM to FM as the preferred medium. Listeners would prefer digital radio due to its better reception and sound quality. There’s a DAB signal in 94% of the UK. It has about 24 million listeners a week using the format at least once.
BMW has recently teamed up with Connects2 and its AutoDAB product to give its customers a fully integrated retrofit digital radio that is suited for all BMWs equipped with an RDS text-equipped FM radio. The one-of-a-kind interface is the first fully integrated aftermarket digital radio offered for BMWs in the UK market. The AutoDAB system is located at the back of the dashboard, right in the space where the radio could be found.
BMW 7-Series – the carmaker’s flagship model series -- is considered as one of the most innovative sedans (saloon) in the premium segment, and it looks like its latest iteration is set to cement this reputation. In terms of power and dynamism, technologies and features, as well as comfort and luxury, the new BMW 7-Series is certainly at the top.
Now, in terms of product substance and in-car experience, the new BMW 7-Series is bringing itself a level higher. It now features new headlights employing LED technology, a more quiet and comfortable interior and better ride comfort. In addition, the new BMW 7-Series is offered with a wide array of optional equipment and groundbreaking technology. Moreover, the new BMW 7-Series could be specified with new or optimized drive systems like a powerful six-cylinder in-line diesel engine and the second-generation BMW ActiveHybrid 7 – both allowing the flagship model series to set benchmarks in the areas of performance and efficiency.
The BMW 7-Series isn’t just about supreme driving experience and sporty dynamics. Design and technology are also part of the elegant appeal of the new BMW 7-Series, setting high standards in these areas. The 2012 iteration of the BMW 7-Series comes with new design features both at the front and rear ends. While the dimensional changes were only marginal, the BMW 7-Series is now 8-mm lower. This minimal change in height gave the new BMW 7-Series with sweeping lines that help highlight its dynamic proportions.
Up front, the BMW 7-Series features a long and broad bonnet that serves as a base for the car’s expressive nature. The bonnet features precise contour lines that run to the upright new BMW signature kidney grille that now features nine slats, instead of the usual 12. Likewise, the front end of the new BMW 7-Series is marked by its elegantly sporty headlights, which could be availed as optional new full-LED units. When availed, these optional full-LED headlights provide more drama to the front end of the car, especially with their elegant accent strip and signature BMW corona rings.