Daimler AG’s Smart still expects to increase U.S. sales in 2011

Article by Christian A., on February 21, 2011

Sales of Daimler AG's Smart microcar brand last year were weak and it is set to separate from its American retail partner, Penske Automotive Group but despite that, it aims to increase sales in the U.S. this year. Annette Winkler, Smart's global head, told Automotive News Europe that its goal is to increase its sales at least slightly in the U.S. compared to the prior year. Winkler said Smart's global sales will be stable at more than 90,000 cars this year.

Last year in the U.S., Smart sold 5,930 cars as part of worldwide sales of 97,500. In the U.S., Daimler's Mercedes-Benz car division will take over the Smart distribution from Penske mid-year with the number of its U.S. dealers dropping to 50 from 75.

Winkler said Smart is thinking about launching sales in Russia. She said that there’s a lot of potential in big cities like Moscow and St. Petersburg but that no decision has been made.

To increase sales, Smart will highlight the green credentials of its single model, the two-seat ForTwo. The individualization packages offered with the car will also be promoted.

Winkler said that Smart is the green spearhead of the Mercedes-Benz cars portfolio and that Smart will continue to be established as a “green, premium lifestyle brand." [via autonews - sub. required]

If you liked the article, share on:

Topics: daimler, smart

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries