Daimler apologizes over use of Che Guevarra’s image in promo

Article by Anita Panait, on January 17, 2012

Daimler AG issued an apology Thursday for using an image Ernesto "Che" Guevara on its promotional presentation for Mercedes-Benz cars at the International Consumer Electronics Show in Las Vegas. A few days before, Mercedes chief Dieter Zetsche presented a reproduced Alberto Korda photo of Guevara. The image, however, was edited as the star located at Guevarra’s beret was replaced by Mercedes’ corporate logo.

In a statement to msnbc.com, Daimler said the picture was just "one of many images and videos in the presentation," intended to represent "the revolution in automobility enabled by new technologies, in particular those associated with connectivity." The company noted that it was not condoning the life or actions of Guevarra or “the political philosophy he espoused."

The move gained negative reactions from activists. "Mercedes-Benz Uses Communist Madman Che Guevara to Sell Luxury Cars," headlines a blog post from the Heritage Foundation, a conservative political group in Washington.

The post, written by Heritage Vice President Mike Gonzalez, described Guevara as a psychopath who has a “sadistic lust for blood” and who “killed for pleasure.” Guevarra is an Argentine who led a communist revolution in Cuba, giving rise to Fidel Castro’s power. The photo was a symbol of communist revolutionary movements from the 1960s to the '70s. [source: MSNBC]

Topics: daimler

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries