Daimler CEO says Google won’t become a volume carmaker

Article by Christian A., on February 12, 2015

Daimler AG chief executive Dieter Zetsche believes that tech companies like Google would not become volume carmakers, even if they could possibly disrupt the auto industry that is becoming more focused on software and automated driving.

Just in the past few years, carmakers and tech firms based in Silicon Valley companies have become more inter-dependent, mainly because the development of next-generation cars requires development of advanced software and sensors.

Zetsche remarked that Google’s objective in unveiling an advanced self-driving car in 2014 might be to get a better understanding on how cars are used, instead of becoming a carmaker itself. "Google and the likes want to get involved, I don’t think in the first place to build vehicles," Zetsche said.

He noted that the tech giant was studying the home, the office and the car as places where people spend time. He said that there is a need to understand the extent that tech firms and carmakers are complementary, are dependent, and are competitors.

Daimler, meanwhile, will focus on controlling data from autonomous and other cars. He remarked that high safety with Mercedes-Benz does only not mean protection from accidents, but also safety of their personal data.

Zetsche that to provide that, Daimler have to keep control, adding that it can’t do that when data is collected by Google.

If you liked the article, share on:

Comments

Recommended

There are so many aftermarket tuners out there that have been turning out pretty amazing Land Rover Defenders. It’s their popularity perhaps that has urged the automaker itself to join...
by - January 18, 2018
Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Automakers that have teamed up with Formula 1, like Mercedes-AMG, develop the coolest road-going supercars just like the Project One. Aston Martin and Red Bull, on the other hand, have...
by - January 15, 2018
There is nothing more exciting happening this month than the 2018 Tokyo Auto Salon - especially with all the concepts that are being uncovered. Apart from the Toyota GR Super...
by - January 15, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries