Daimler CEO says Google won’t become a volume carmaker

Article by Christian A., on February 12, 2015

Daimler AG chief executive Dieter Zetsche believes that tech companies like Google would not become volume carmakers, even if they could possibly disrupt the auto industry that is becoming more focused on software and automated driving.

Just in the past few years, carmakers and tech firms based in Silicon Valley companies have become more inter-dependent, mainly because the development of next-generation cars requires development of advanced software and sensors.

Zetsche remarked that Google’s objective in unveiling an advanced self-driving car in 2014 might be to get a better understanding on how cars are used, instead of becoming a carmaker itself. "Google and the likes want to get involved, I don’t think in the first place to build vehicles," Zetsche said.

He noted that the tech giant was studying the home, the office and the car as places where people spend time. He said that there is a need to understand the extent that tech firms and carmakers are complementary, are dependent, and are competitors.

Daimler, meanwhile, will focus on controlling data from autonomous and other cars. He remarked that high safety with Mercedes-Benz does only not mean protection from accidents, but also safety of their personal data.

Zetsche that to provide that, Daimler have to keep control, adding that it can’t do that when data is collected by Google.

If you liked the article, share on:

Comments

Recommended

Renault Chairman and CEO Carlos Ghosn inaugurated the all-new Alpine A110 production line. This inauguration was attended by the Minister for Economy and Finance of France, Bruno Le Maire, with...
by - December 17, 2017
TOYOTA GAZOO Racing revealed that it will be participating in the 2018 Tokyo Auto Salon with the theme “Meister's Workshop.” The company will showcase models that have been part of...
by - December 16, 2017
Infiniti has commenced sales of the new 2018 Infiniti QX80 full-size luxury sports utility vehicle. Aside from the standard specs and optional features, potential customers would want to know how...
by - December 15, 2017
If there is one thing that Pagani Automobili and Fiat have in common, it is the fact that they are Italian companies that build and assemble vehicles. There is currently...
by - December 15, 2017
It’s Star Wars fever once again, and the second installation of the trilogy sequel -- “Star Wars: The Last Jedi” -- is finally hitting theaters. Avid fans of the franchise...
by - December 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries