Daimler expects impressive sales in the first-quarter of 2011

Article by Christian A., on March 6, 2011

Daimler AG expects first-quarter vehicle sales to increase significantly after its January-February 2011 sales rose 16.6% compared to the same period a year ago. Joachim Schmidt, the sales chief of Daimler's Mercedes-Benz Cars group, said that it had a strong start for the new year and that sales “continued to develop positively” in February.

Daimler is on track to achieve its full-year target of posting record vehicle sales this year, surpassing the 2007 level of 1.293 million cars.

In February, unit sales rose by 10.0%, with a 10.3% increase in sales of Mercedes-Benz branded cars. Sales of Smart brand cars rose by 6.6%.

Daimler posted a 2010 fourth-quarter profit margin of 8.3%, from reporting 9.5% in the third quarter, as the company raised the Mercedes-Benz unit's development spending by 15% to 3.1 billion euros ($4.3 billion.)

In February, Daimler CEODieter Zetsche said that its growth in 2011 will be constrained by factory limits instead of demand.

Delivery times for build-to-order cars in Germany have increased to almost 13 weeks on average compared with the usual eight-week waiting period. Last February, Daimler revealed plans to expand its global work force by 10,000 people this year. About 4,000 of these new positions will be in Germany. [via reuters]

If you liked the article, share on:

Topics: daimler

Comments

Recommended

Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Hyundai revealed to the press that it doesn’t plan on breaking any kind of top speed records with its newest N performance line. That is because the brand mainly focuses...
by - January 18, 2018
There are so many aftermarket tuners out there that have been turning out pretty amazing Land Rover Defenders. It’s their popularity perhaps that has urged the automaker itself to join...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries