Daimler plans to build a new Mercedes-Benz plant in Brazil

Article by Anita Panait, on September 16, 2013

Daimler is planning to construct a new Mercedes-Benz plant in Brazil as it tries to tap the growing demand for compact cars in the South American country, chief executive Dieter Zetsche told Stuttgarter Zeitung. The daily cited Zetsche as saying that Daimler would decide this year between two or three locations it had shortlisted in the country.

He said that it would not have been profitable to export compact cars to Brazil. Zetsche told the German paper that Daimler’s new compact offerings are attractive and can be built at low costs, “making them a good fit” for the Brazilian market. He said that it was a question of either producing in Brazil or not to be present there at all in the compact segment, adding that their decision was to “take part."

Daimler defines its compact class as those units in the A-class and B-class as well as GLA and CLA models. According to Daimler in August, it was considering a move to produce vehicles in Brazil, where luxury carmakers are moving to cater to growing demand in the country. The Brazilian government, however, decided to protect local jobs by increasing a tax on foreign-made cars in 2012.

With its features and attributes, the new Mercedes-Benz A-Class marks a new chapter in the compact segment. Aside from boasting a highly expressive design matched by a best-in-class coefficient of drag of 0.27 Cd, the new Mercedes A-Class features dynamic engines with outputs ranging from 80 kW (109 hp) to 155 kW (211 hp) and carbon dioxide emissions levels from 98 grams per kilometer. As standard, the new A-Class is provided with an array of safety features like the radar-based COLLISION PREVENTION ASSIST system.

The new A-Class -- the A 180 BlueEFFICIENCY in particular -- has a starting price of €23,978.50 (incl. 19-percent VAT) in Germany.

Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, remarked that Mercedes-Benz is becoming the most dynamic premium brand in the globe, as represented by the new A-Class. He added that this A-Class is entirely new, as it started with a clean sheet of paper.

Compared to its predecessor, the new A-Class sits around 18 cm lower, making it look more dynamic than before. This radical form language – derived beautifully from the A-Class Concept – was applied consistently in the series production car, giving the new A-Class an appearance that is both distinctive and elegant. Moreover, this gave the new Mercedes A-Class a unique character as defined by its highly expressive exterior and high-quality interior.

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