Daimler resurrects Maybach name in Mercedes-Benz Maybach S-Class

Article by Christian A., on April 16, 2014

The much-coveted Maybach name will soon be revived through an exclusive version of Mercedes-Benz S-class limousine that will be featured at the Guangzhou and the Los Angeles auto shows in November, a person privy with Daimler’s plans told Reuters. Daimler discontinued the Maybach in 2012.

Maybach S class will be feature soft-touch leather and bespoke materials and will have an asking price that is over double the EUR165,000 ($228,000) tag of the Mercedes S600, the source said. Automotive News Europe, citing company sources, reported in January that Daimler planned to recycle the Maybach name for a flagship S class model.

The source said that Daimler expects the Maybach S class to help Mercedes-Benz capture customers from other high-end brands as well as entice a growing class of ultra-wealthy clients in Asia and the United States. Mercedes’ main rival, BMW, won’t just sit back and relax as it is also slated to unveil a concept version of 9-series limousine at the Beijing auto show this week.

The wheelbase of the Mercedes Maybach will be 20 cm longer than the extended version of the S class, making it the longest limousine in the carmakers range until the arrival of the longer Pullman version. Daimler stopped producing Maybach limousines after efforts to sell the vehicles failed to gain traction with customers.

The limousines were highly coveted celebrities like Jay-Z, Roman Abramovich, and King Juan Carlos of Spain, but Mercedes only sold 200 Maybachs in 2011. The carmaker is currently developing the Mercedes Pullman "state limousine" for ferrying politicians.

The armor-plated version of the much longer Pullman is expected to cost up to $1 million, the person privy with Daimler's plans divulged. It is expected to have a wheelbase that is a meter longer than in the current S class.

Maybach is already known for its exclusivity and when combined with the perfection present in the Mercedes-Benz S-Class results in what is known as the Mercedes-Maybach S-Class. Models released by Mercedes-Maybach have generally symbolized unmatched exclusivity. There are a number of features that make these models unique from that of their production counterparts.

These include, among many others, an extra amount of space that has been generously designed with impressive interiors that deliver a wide range of individualization. It is because of this that the model is able to meet the needs of even the most discerning of customers around the world. While most may assume that the Mercedes-Maybach is an equipment line, such is not the case.

Rather it is a sub-brand that will provide Mercedes-Benz models in the future a form that is even more exclusive. This will be the second sub-brand to come from the Mercedes-Benz brand after the Mercedes-AMG.

Indeed this allows for exclusivity and prestige and developed for customers who put a premium on status. For those who want proof, a good way would be to look at the interior. The wind noise for instance is at a level that is truly low. Even with the large windows, the rear sections is better even when compared to the S-Class Coupé, considered as one of the world’s quietest.

No doubt those who get a chance to sit in the rear section Mercedes-Maybach S-Class will get to undergo the quietest production version of the saloon. For this sub-brand, the top model is the Mercedes-Maybach S 600. Powered with the bi-turbo V12 engine, output is measured to be 530 hp (390 kW). Further with a 5980-cc displacement, peak torque is 830 Nm and already available beginning 1,900 rpm.

Meanwhile, the Mercedes-Maybach S 500 comes fitted with the bi-turbo V8 engine capable of delivering 455 hp (335 kW). Having a 4663-cc displacement, maximum torque is measured to be 700 Nm.

Combined fuel consumption of the saloon, using premium petrol, has been rated by the NEDC at 8.9 liters/100km. CO2 emissions meanwhile are at 207 g/km. The Mercedes-Maybach S-Class will be officially launched to the market in February 2015. However, the Mercedes-Maybach S 500 4MATIC is scheduled to be released starting June 2015.

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