Daimler says Mercedes-Benz C-class spoof ad showing Adolf Hitler is inappropriate

Article by Anita Panait, on September 2, 2013

Daimler labeled a spoof ad that featuring a Mercedes-Benz C-class sedan running over a young Adolf Hitler as "inappropriate." The 80-second spoof video, created by students at Germany's Ludwigsburg film academy, shows a C class intentionally driving at a young Hitler in Braunau am Inn, Austria. The video clip is intended to demonstrate what the Mercedes-Benz C-class Collision Prevent Assist might do if it could think.

The clip shows sedan braking to avoid a group of children before hitting the young Hitler. Following the scene, a subtitle appears with the words: "Mercedes Benz -- automatic braking system -- detects dangers before they arise."Tobias Haase, the video's director, remarked to Germany's dpa that since Mercedes sells its vehicles on smart technology that prevents accidents, they wanted to pose the question of “what might happen if technology had a soul."

The video clip also has a disclaimer saying that it is not connected to Daimler. Despite that, Daimler is not amused by the clip. In a statement said that it is entirely inappropriate to “use the death of a person/child or contents related to National Socialism in an advertising spot, even though it is a fictitious spot.”

Mercedes-Benz revealed that once the C-Class is officially released by the spring of 2011, customers are likely to see that is has been comprehensive restyled. With around 1 million units already sold, the front section, and even the tail-end part of the C-Class, now have a more striking style. In fact, the front is now more in line with the new design language of the brand.

The bumper in the front has a more dynamic and expressive curve. This allows the radiator grille’s shape to be more pronounced, putting more focus on the central element of the front section. The central air intake is now the visual base unit of the front section’s radiator grille. The new C-Class’ air intake opens upward and outwards to form a V-shape.

Beginning and extending from this V-shape are the prominent side sections. Moving towards the region under the headlamps, the sections are able to combine to the feature lines that are on the flanks. This allows it to form a link with the vehicle’s sides. Meanwhile there are side air inlets placed in the bumper and by being placed in a lower and downward position, they giv the new C-Class a more road-hugging look.

Still on the front section, the clear-lens headlamps have had their shape altered to give a more resolute and dynamic feel. When combined with the bumper, radiator grille, and bonnet, it results in a new face for the C-Class. Supporting this new look is the interior of the housings and the exterior form of its headlamps. Meanwhile the headlamps reveal that they are more modern through how precisely they were made and even how the matt areas interact with the high-gloss areas. Further the halogen headlamps have been organized in the standard way.

That is, the main beam is placed on the inside while the low beams are on the outside. The indicators on the other hand have been cleanly placed on the vehicle’s outer corner that is shaped with the front wing. Mercedes-Benz said that the estate and saloon variants will both have bonnets composed of aluminum. Unlike the previous models, the curve in the region surrounding the radiator grille and headlamps highlight the front end’s V-shape in an even greater degree.

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