Daimler Trucks on track to achieve 2013 sales target

Article by Anita Panait, on January 1, 2014

Daimler Trucks expects to achieve its sales target for 2013 and post its highest delivery figure since 2006. Daimler Trucks took advantage of its global presence and of its technologically leading product range that is suited for each region where it is competing. Based on initial data for December, Daimler Trucks expects to end the year with a good sales growth.

The commercial vehicle manufacturer's global full year sales figures will be revealed at Daimler’s annual press conference on February 6, 2014. Wolfgang Bernhard, member of the board of management of Daimler AG and head of Daimler Trucks, remarked that they plan to "share in the moderate growth" that the global truck market is expected to attain next year.

He, however, said that it is still too early to make predictions, since key regions like Europe are still facing uncertainties. He said that in Europe, it remains unclear how the new emission standard Euro VI will affect sales in the first half of 2014. Bernhard said that Daimler Trucks have made major progress in 2013 toward reaching a goal of selling over 500,000 trucks in 2015.

“Our investments in the Mercedes-Benz truck family are paying off. Customers appreciate the fact that we provide them with top-quality technology and the lowest total cost of ownership in the sector,” says Bernhard. [source: Daimler]

Topics: daimler, truck, sales

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