Dan Akerson says 2014 Cadillac CTS is in “another postal code”

Article by Anita Panait, on November 20, 2013

The redesigned 2014 Cadillac CTS sedan is in "another postal code” compared to the previous CTS, General Motors chief executive Dan Akerson remarked to Automotive News. However, some of Cadillac’s loyal customers have started complaining about the differences between the new and old CTS.

According to Akerson, some Cadillac customers have said that the stiffer, firmer suspensions in the new CTS are more performance oriented – different from the nice and smooth ride the older CTS offered. Akerson remarked that the nice and smooth Cadillac ride is now gone as the luxury market is now defined by “taut, tight cars.”

He remarked that Cadillac wants to compete as a global brand so it has to appeal to a much broader potential marketplace.

GM’s decision to shift away from nice and smooth ride has also affected Buick customers, who are used to getting comfortable rides. GM’s top honcho said he got a letter from an "older gentleman" who was vexed that his Buick sedan can't comfortably accommodate his wife and two other couples for a trip.

“They want us to put a bench seat in the front seat of their Buick because then, they can get six seats in there instead of two bucket seats and three in the back," Akerson remarked, adding that this is a demographic the GM isn’t likely to cover.

The award-winning Cadillac ATS sport sedan’s high-performing rear-drive architecture is the basis for the third-generation Cadillac CTS sedan. With this, Cadillac moves into the midsize luxury sedan class. Moreover, the 2014 CTS will be the lightest car in the segment as well as the one with most agile driving dynamics. Its performance is underpinned by a host of power-dense powertrains, including an all-new Cadillac Twin-Turbo engine as well as an 8-speed automatic transmission.

According to Global Cadillac VP Bob Ferguson, the all-new CTS sedan gives you crafted design, sophisticated technology, and thrilling performance. The CTS, which has always been the brand’s centerpiece, both figuratively and literally stretches to challenge the best in the world.

Furthermore, a lower, longer, and more athletic proportion is introduced in the CTS and evolves Cadillac's “Art and Science” design philosophy. The sport sedan is 5 inches longer and its wheelbase is 1.2 inches longer, too, yet its roofline and the base of its windshield are an inch lower. These dimensions complement the CTS’ longer exterior, accentuating the lean aesthetic of the car.

Ferguson adds that while Cadillac is growing on a global scope, thanks to its rising product credibility, the CTS is also elevating the brand to a whole new level.

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