Datsun unveils smaller mi-Do hatchback at 2014 Moscow Auto Show

Article by Christian A., on September 1, 2014

The Datsun brand has unveiled its second model -- the mi-Do hatchback -- at the Moscow auto show. According to Nissan, the Datsun mi-Do is slightly shorter (3,950mm) than the on-Do sedan (4,337mm) to emphasize its driving dynamics. AvtoVAZ, a Russian carmaker controlled by Renault-Nissan, is building both models, sharing a production line with the Lada Kalina.

Both the mi-Do and the on-Do are based on the Kalina. The brand is now producing the on-Do sedan in time for its roll out in September and will commence production of the mi-Do in early 2015.

The mi-Do, which shares the same wheelbase and front-wheel drive chassis layout as the on-Do, boasts of safety features like driver and front-seat passenger airbags and ABS. It also features heated seats and door mirrors as standard options. The mi-Do will be powered by an 87-hp1.6-liter gasoline-powered engine paired to an either a four- or five-speed transmission.

Nissan currently has 25 dedicated Datsun dealerships in Russia and is planning to add 75 outlets more in the next two years. The Japanese carmaker has disclosed that it is hoping that it’s the Datsun brand will help it get market share in Russia and in other developing markets by offering more competitively priced models.

The budget brand is also targeted towards second-hand cars in Russia – with the mi-Do and on-Do made for "up-and-coming" local families who wants to purchase foreign cars but are not wealthy enough to buy up-market ones.

Datsun global boss Vincent Cobee said the brand offers Russian customers an affordable car from a foreign carmaker. He said in a statement that Datsun’s impact on the Russian market will be felt in years to come. Nissan wants Datsun to generate at least a third of its total deliveries in several emerging countries like India and Indonesia.

Topics: datsun

If you liked the article, share on:

Comments

Recommended

There is indeed very good news for fans and enthusiasts of Mercedes-Benz’s AMG GT range: a Black Series is coming to town. This was according to a report by Australian...
by - September 21, 2017
We all know of the standard M4 and the more powerful M4 GTS model, but in between those two models is the newest M4 CS. The CS trim comes with...
by - September 21, 2017
Hyundai has unveiled to the global public its latest sedan that elegantly combines luxury and performance in one innovative package under its Genesis luxury brand – the new Genesis G70....
by - September 21, 2017
A lot of people have been questioning BMW’s design direction lately, albeit the beautiful Z4 concept and the alluring 8 Series concept are excluded from this narrative. This began after...
by - September 20, 2017
We first saw the Galibier Concept eight years ago when Bugatti unveiled it. But today, it seems like they still have not given up on the development of an ultra-luxury...
by - September 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries