McLaren Automotive has named David McIntyre to serve Regional Director for the Asia Pacific. He will report to Jolyon Nash, Executive Director for Global Sales and Marketing. His entry at McLaren comes as the carmaker gets ready to roll out its most exclusive product so far the McLaren P1 GTR, and the Sports Series that will be launched next year.
Nash remarked that that Asia Pacific is becoming an increasingly important market, as highlighted by rollout of its first region-specific model, the 625C. He also remarked that McIntyre will be a real asset for McLaren, given his “wealth of knowledge and experience” especially in the Asia Pacific region.
McIntyre boasts of 19 years of experience working with luxury brands around the world, last nine years of which were in the Asia Pacific region. He will assume his post on February 1, 2015, replacing Mirko Bordiga. He will be based in Shanghai, China.
McIntyre quipped that he is excited to join McLaren Automotive, a company that he said he has watched closely since its 2011 launch in the region. He remarked that McLaren managed to quickly establish a strong fan- and customer-base across the region.
He added that 2015 would be a key year for the carmaker, particularly with the launch of the Sports Series. McLaren has seen tremendous growth in Asia in the past two years, especially after entering the Chinese market last year.
The carmaker expects sales in the Asia Pacific region to account to more than a third of global volume this year, from just 20 percent in 2013. [source: McLaren]