David McIntyre is new regional director for Asia Pacific at McLaren

Article by Christian A., on December 4, 2014

McLaren Automotive has named David McIntyre to serve Regional Director for the Asia Pacific. He will report to Jolyon Nash, Executive Director for Global Sales and Marketing. His entry at McLaren comes as the carmaker gets ready to roll out its most exclusive product so far the McLaren P1 GTR, and the Sports Series that will be launched next year.

Nash remarked that that Asia Pacific is becoming an increasingly important market, as highlighted by rollout of its first region-specific model, the 625C. He also remarked that McIntyre will be a real asset for McLaren, given his “wealth of knowledge and experience” especially in the Asia Pacific region.

McIntyre boasts of 19 years of experience working with luxury brands around the world, last nine years of which were in the Asia Pacific region. He will assume his post on February 1, 2015, replacing Mirko Bordiga. He will be based in Shanghai, China.

McIntyre quipped that he is excited to join McLaren Automotive, a company that he said he has watched closely since its 2011 launch in the region. He remarked that McLaren managed to quickly establish a strong fan- and customer-base across the region.

He added that 2015 would be a key year for the carmaker, particularly with the launch of the Sports Series. McLaren has seen tremendous growth in Asia in the past two years, especially after entering the Chinese market last year.

The carmaker expects sales in the Asia Pacific region to account to more than a third of global volume this year, from just 20 percent in 2013. [source: McLaren]

Topics: mclaren, asia

If you liked the article, share on:

Comments

Recommended

Tesla Motors may soon revive its plans to offer battery swapping services using a new approach. This comes as the carmaker was discovered to have filed a patent months ago...
by - September 21, 2017
There is indeed very good news for fans and enthusiasts of Mercedes-Benz’s AMG GT range: a Black Series is coming to town. This was according to a report by Australian...
by - September 21, 2017
We all know of the standard M4 and the more powerful M4 GTS model, but in between those two models is the newest M4 CS. The CS trim comes with...
by - September 21, 2017
Hyundai has unveiled to the global public its latest sedan that elegantly combines luxury and performance in one innovative package under its Genesis luxury brand – the new Genesis G70....
by - September 21, 2017
A lot of people have been questioning BMW’s design direction lately, albeit the beautiful Z4 concept and the alluring 8 Series concept are excluded from this narrative. This began after...
by - September 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries