Dealers demand more 2015 Nissan Murano SUVs even before December launch

Article by Christian A., on November 7, 2014

Nissan Motor Corp. gave a special treatment to the global launch of the redesigned Murano to make sure that the crossover gets the much-needed attention and demand. But, it seems like the resulting demand for the Murano might be too much for Nissan to handle.

With dealers in the United States asking the entire production for the crossover, retailers in other markets may not have a single Murano to sell when its rollout starts on the second week of December. However, Nissan’s assembly line in Mississippi is built to handle production of the Murano for 118 markets, including Europe and Japan.

John Martin, Nissan's North America senior vice president for manufacturing, supply chain management and purchasing, remarked that while they are tasked to produce 94,000 Muranos, the carmaker’s American dealers are asking for “every last one we can make.”

Martin and a small group of manufacturing and quality executives were transferred from Europe – where Nissan had a string of strong model launches like the Qashqai crossover -- to help build the redesigned Murano, which the carmaker counts on to help boost its brand image.

Martin’s team came up with and executed a list of quality changes along the way, until they started building the Murano this week. Among the moves that Nissan employed to ensure the quality of the Murano, a fleet of the new crossover was made to log 1.2 million hours of drive time to debug it.

Martin also assigned a group of Nissan design engineers at the Mississippi assembly line who are tasked to make instant design improvement as soon as production workers spot some issues. Martin also invited quality consultants from J.D. Power and Associates to critique a pre-production Murano.

He also implemented “all-in-one” electronic testing, in which all electronic features were used simultaneously and in different combinations to discover possible software or operating glitches – leading to the detection of 35 errors.

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries