Dealers demand more 2015 Nissan Murano SUVs even before December launch

Article by Christian A., on November 7, 2014

Nissan Motor Corp. gave a special treatment to the global launch of the redesigned Murano to make sure that the crossover gets the much-needed attention and demand. But, it seems like the resulting demand for the Murano might be too much for Nissan to handle.

With dealers in the United States asking the entire production for the crossover, retailers in other markets may not have a single Murano to sell when its rollout starts on the second week of December. However, Nissan’s assembly line in Mississippi is built to handle production of the Murano for 118 markets, including Europe and Japan.

John Martin, Nissan's North America senior vice president for manufacturing, supply chain management and purchasing, remarked that while they are tasked to produce 94,000 Muranos, the carmaker’s American dealers are asking for “every last one we can make.”

Martin and a small group of manufacturing and quality executives were transferred from Europe – where Nissan had a string of strong model launches like the Qashqai crossover -- to help build the redesigned Murano, which the carmaker counts on to help boost its brand image.

Martin’s team came up with and executed a list of quality changes along the way, until they started building the Murano this week. Among the moves that Nissan employed to ensure the quality of the Murano, a fleet of the new crossover was made to log 1.2 million hours of drive time to debug it.

Martin also assigned a group of Nissan design engineers at the Mississippi assembly line who are tasked to make instant design improvement as soon as production workers spot some issues. Martin also invited quality consultants from J.D. Power and Associates to critique a pre-production Murano.

He also implemented “all-in-one” electronic testing, in which all electronic features were used simultaneously and in different combinations to discover possible software or operating glitches – leading to the detection of 35 errors.

If you liked the article, share on:

Comments

Recommended

Just a couple of days ago, BMW published an image of their long term plan for the next couple of years, and this includes electrifying most of their cars. We...
by - December 13, 2017
McLaren’s special department, the McLaren Special Operations (MSO) team, has created a unique colour that is a tribute to the home of the automaker’s founder, Bruce McLaren, in Surrey, England....
by - December 13, 2017
Autonomous cars are now becoming more of a reality as carmakers and their partners continue the development of self-driving technologies. Connected vehicles now actually exist but auto companies see that...
by - December 13, 2017
There may be several owners of the Ford Focus RS who have experienced seeing white smoke coming out from the exhaust of their performance-laden hatchback. Now, the American carmaker has...
by - December 13, 2017
Porsche has been making a killing in terms of sales with its two luxury sports utility vehicles, the compact Macan and the midsize Cayenne. While Porsche is known for its...
by - December 13, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries