Dealers: Dodge Dart allocations will be based on how many Caliber compacts they sold

Article by Christian A., on June 12, 2012

Dealerships say that Chrysler Group has begun to accept orders last week for the new 2013 Dodge Dart. The automaker will also be finalizing dealer allocations based partly on the number of slow-selling Dodge Calibers dealers sold before the Caliber was discontinued. The Darts for sale will begin to arrive in showrooms in late July or early August.

It was on May 7 that the first 2013 Dart was produced in Belvidere, Ill. Chrysler said that Darts will be seen in dealer showrooms by the end of this month. However, it will be demonstrator models that will be chosen by dealers at this month’s regional drive-away events.

Chrysler-Fiat CEO Sergio Marchionne said during a late May event in Belvidere that the Dart launch is experiencing production problems "but no more than any other car." Those interested can visit to use an online configurator where they can make their own Darts. The Dart is priced from $16,790 to about $27,000 (including shipping).

Automotive News spoke to two dealers who said that Dart allocations will be based partly on the number of Caliber compacts sold. A Chrysler spokesman declined to comment on its way of allocating Darts to dealers. Chrysler stopped building the Caliber in Belvidere last December. It was produced alongside the Jeep Compass and Jeep Patriot. The Caliber had a 43-day supply as of June 1, with over 2,200 unsold Calibers still on dealer lots.

The brand new 2013 Dodge Dart brags of having an ageless, jazzy and unmistakable exterior style. The auto dons a sporty, sculpted, flowy and tastefully agile look. The exterior style of the Dart exudes a degree of visual emotion and ageless surfaces that add excitement to the competitive compact car class in the US.

The Fiat Group-based Compact United States Wide (CUS-wide) engineering's low, broad and expanded measurements guaranteed a steady "body-in, wheels-out" built and coupe-like facade. The CUS-wide framework made room for highlighting the fender shaping and moving the wheels as far out to the edges as possible, resulting in an exceptionally stable appearance. This gave opportunities for Dodge creators to develop extremely emotional designing. Creators visually extended the skin of the auto over the car structure as though expanding nylon over a surface.

Dehner added that when they were designing the brand new Dodge Dart, they were motivated by classic, elegantly designed cars over time. Every car was stunning, referring to its presence and surface work only. They did not require unnecessary cladding, lines or jewelry that visually confuse the onlooker.

Once the essential outline was set up, with dynamic lines and bends from each edge, creators embedded a little Dodge characteristic into the mix. The appearance of the Dart was designed with the easily recognizable Dodge split crosshair grille, however with an advanced, smooth look that "drifts" in the front end, giving the Dart a full-width cover that makes it an authentic Dodge.

The back appearance of the latest 2013 Dodge Dart highlights an available Charger-motivated "racetrack" full-width taillight with 152 indirect glow LED lights, and class-elite double exhausts installed in the back end.

The front of the 2013 Dodge Dart is created to achieve smooth flow of air around, above and beneath the auto without giving up styling or motor cooling prerequisites. Likewise, a lower radiator close-out panel is situated beneath the front end.

Topics: dodge, dodge dart, sedan

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