Dealers want more details about Lincoln’s future lineup, before upgrades

Article by Christian A., on October 26, 2010

Before investing in store upgrades, Lincoln dealers want Ford Motor Co. to offer more details about Lincoln's future lineup. According to several dealer sources, some dealerships are being asked to spend over $1 million to remodel buildings and make other improvements to meet new standards that Ford has yet to disclose.

Larry Taylor, owner of Beau Townsend Ford-Lincoln Mercury in Vandalia, Ohio, said that there would be no new products for about 24 months.

He asserts that he doesn’t know how the stand-alone Lincoln dealers will make it, especially dealers who would have to spend $2 million on their upgrades. Taylor is also a member of the Ford Lincoln Mercury National Dealer Council.

Ford aims to cut at least 200 of 1,200 US Lincoln franchises, most of which are in the top 130 metro markets. Ford expects that having fewer, more profitable dealerships will rehabilitate the luxury brand.

Ford has started to offer cash to some Lincoln dealers, ranging from over $300,000 to about $1.5 million, to give up the franchise if they're not in a "preferred location" or refuse to make the recommended improvements. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019