Demand for Mercedes-Benz CLA may lead to lower supply in 2014

Article by Christian A., on December 13, 2013

Higher demand for the $29,900 Mercedes-Benz CLA will lead to "tight inventories and low days supply" from February through June 2014, the carmaker told its dealers in the United States. In a Dec. 9 letter to dealers, Mercedes said its CLA's plant is already at working full capacity, and production should support demand by July.

"This is our best launch in 20 years," according to Steve Cannon, chief of Mercedes' US sales. He said that the CLA has "been a phenomenal success right out of the gate." Thanks to the gains posted by the CLA in November, Mercedes managed to widen its US lead over BMW in the month. Mercedes logged a 14-percent hike in deliveries in the first 11 months of 2013 to post a 7,610-vehicle lead.

While Daimler chief executive Dieter Zetsche said in July that he expected Mercedes to come up short again in the race for US sales supremacy in 2013, figures had the carmaker poised to end BMW's two-year reign. Through the CLA, Mercedes is able entice younger US buyers, according to the letter to dealers.

Mercedes said that the median age for the CLA is 46, compared with 54 for C-Class buyers and 57 for the brand. Mercedes spokeswoman Donna Boland confirmed the letter. "Our dealers say that they're seeing a lot more floor traffic and many new faces" due to the CLA, Cannon said. He remarked that the increase in their overall model sales indicates that increased showroom traffic is benefiting all Mercedes-Benz models.

The all-new Mercedes-Benz CLA-Class is set to create a fresh segment, with pioneering aerodynamics (Cd value of 0.22 for the BlueEFFICIENCY Edition), cutting-edge coupe design and 4MATIC all-wheel drive (option). As a fresh four-door coupe, it takes after the concept of the CLS, whose design idea has brought forth more than its fair share of imitators since its introduction in 2003. The newcomer includes a radar-based braking system (COLLISION PREVENTION ASSIST) as default which can caution the driver of an obstruction from a speed of 7 km/h and to trigger precision braking when the driver steps on the brake pedal.

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, said that the resonance made by the Concept Style Coupé was phenomenal. By a wide margin the most frequent remark was for the vehicle to be put into series production' And that is precisely what Mercedes-Benz is doing now. The CLA is a vehicle that does not confuse mid range with second-best. Its robust design underlines the energetic side of the Mercedes-Benz brand.

In keeping with its energetic stance, the CLA is available with high-torque turbo engines evaluated at up to 155 kW (211 hp), sports suspension and 4MATIC all-wheel drive. The technical features of this fresh design icon include a new world record in aerodynamics for series production cars (Cd value: 0.22) and various driving assistance systems, including the further-enhanced COLLISION PREVENTION ASSIST.

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