Design of Opel’s new city car will be signed off within the next 6 to 8 weeks

Article by Christian A., on August 26, 2010

In the next 6 to 8 weeks, the design of Vauxhall/Opel's new city car will be approved and will proceed into production just in time for the expected sale date towards the end of 2012. In an interview with Autocar, Nick Reilly, the boss of General Motors Europe, said that his experience in conceiving, building and selling small cars will be put to good use.

He thinks that the car will be profitable despite the reputation this market segment has of not being a good source of cash flow.

Reilly said that to "hit worthwhile profit targets with small car," the entire cost chain (from development up to marketing) would have to change. He also talked about the brand's appeal to wealthier and younger car buyers who don't associate status with the size of the car.

These buyers are concerned about environmental factors and they prefer a good-looking car that boasts the latest in technology.

Reilly added that the company is focusing its resources on this project because this segment has "great potential" and that not many of his rivals are currently looking into exploiting it.

The car will be designed and built in Europe. Reilly wouldn't give specifics about the pricing but he hinted that it would reflect the positioning of the Opel brand in relation to its rivals. He did say that this new city car will be priced somewhere between the cheapest and the most expensive Corsas.

Topics: opel, design

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries