Detroit 3 to use new towing rate standard for light-duty pickups

Article by Anita Panait, on February 15, 2014

General Motors, Ford and Chrysler will use a common standard to rate the towing capacities of their light-duty pickups, allowing consumers to have an accurate comparison of such capability. The standard would also reduce confusing claims from carmakers. However, the standard is not expected to end the marketing confusion since it only applies to light-duty pickups. Carmakers will still rate their heavy-duty pickups with their own standards.

Detroit will join Toyota in using a towing standard adopted by the industry in 2009 to rate 2015-model full-sized light-duty pickups. The standard -- called SAE J2807 --sets various tests for towing and is likely to trim rated towing capacities by several hundred pounds. Under the 2009 agreement, the standard was to be in place for the 2013 model year, but Ford decided not to publish lower tow ratings for its 2013 F-150, with other carmakers following suit.

Toyota was the only pickup maker to adopt the standard for the 2011 model year when it lowered the tow ratings for its full-sized Tundra pickup by 400 pounds.  Nissan, meanwhile, said that it adopts SAE J2807 vehicles when they are redesigned, just like it did for the 2013 Pathfinder. This means that the redesigned Titan due 2015 will use the standard. Ford spokesman Mike Levine told Automotive News that the 2015 F-150 will have a new towing rating to complement its new aluminum body.

Ford introduced its all-new F-150 – America's favorite truck reinvented. The new F-150 is the smartest, most capable, and toughest F-150 ever.

The all-new Ford F-150 delivers a great combination of capability, efficiency, and power, thanks to advanced materials that inhibit corrosion and improve durability, faster processors that enhance the vehicle’s driving performance, as well as breakthrough towing solutions and cargo management.

According to Mark Fields, chief operating officer at Ford Motor Company, the F-150 is well-known for being “Ford Tough.” Now, aside from being tough, it is also smart. The all-new F-150 sets and redefines the future generations of trucks. He said that it is also another instance of the company’s “One Ford” plan. This plan is about producing vehicles with a commitment to deliver the best quality, safety, fuel efficiency, value, and smart design.

Moreover, the Ford F-150 is a part of the F-Series truck lineup, which is the best-selling truck in America for 37 consecutive years, as well as the best-selling vehicle in America for 32 years.

Joe Hinrichs, Ford’s executive VP and president of Ford Americas, said that the company has a unique connection with customers. Time and again, the F-150 has delivered the smarter and tougher features along with the capabilities that customers need for work or for play. Ford builds its trucks according to customers’ high standards, he added.

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