Dieter Zetsche’s step down denied by Daimler

Article by Christian A., on August 30, 2010

Dieter Zetsche will not be replaced by Wolfgang Bernhard as Daimler AG's CEO and head of the Mercedes-Benz Cars division. Daimler spokesman Joerg Howe sent out this e-mailed statement in response to a report by Germany's Focus weekly magazine. Howe described this magazine's report as "fictional and without foundation."

Before Daimler sold its former US unit (Chrysler), 49-year-old Bernhard had served as Zetsche's No. 2 at Chrysler from 2000 to 2004. Bernhard presently heads Mercedes' production and purchasing. Last February, Bernhard was named to Daimler's six-member management board.

This coincided with the renewal of Zetsche's contract with Daimler until 2013. Sources inside Daimler said that the company is denying Focus' claims that next year, Zetsche will give up the role of Mercedes head to Bernhard and that in 2012, it will make way for Bernhard to become Daimler CEO.

In a statement that came out last Saturday, Daimler emphasized that Zetsche will fulfill his contract until it expires at the end of 2013. The German Press has been criticizing Zetsche's dual role as head of Daimler and the company's premium cars division.

There had been speculations last February that Bernhard's role as head of production and purchasing at Mercedes cars is an interim one before he embarks on a new role as head of Mercedes, then Daimler CEO. It can be recalled in 2004, Bernhard was nearly promoted to head Mercedes.

However, he was rejected by then-CEO Juergen Schrempp before taking on the job. He then started running the Volkswagen brand ‚ a period when much emphasis was placed on cost-cutting and quality. In January 2007, Bernhard was ousted in a boardroom shakeup that had been planned by VW Chairman Ferdinand Piech.

If you liked the article, share on:

Comments

Recommended

Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries