With all the news and the noise Dodge is making, it is definitely becoming a more popular car. And believe it or not, for the first time in seven years, the Dodge Challenger was able to outsell the Ford Mustang and Chevrolet Camaro. That is a big deal considering that two months ago, it was announced that the Ford Mustang is the best-selling car in the world - at least in last year’s ratings.
Last month alone, Dodge was able to deliver 6,605 Challengers, which definitely is a huge hike from last year’s sales. The company sold 1,000 units more than it did in June 2016. For the sake of comparing, Ford sold 6,186 Mustangs which while Chevrolet only delivered 4,691 Camaros in June 2017.
While sales of the Dodge Challenger had suddenly gone up in June, we do not know if this will be a trend in the next coming months. In terms of year-to-date sales, the Ford Mustang still is at the top of the leaderboard at 44,608 units during the first two quarters of the year, followed by the Chevrolet Camaro at 36,567 units, and catching up is the Dodge Challenger with 35,910 examples sold, according to Torque News.
What makes the unexpected increase in sales interesting is the fact that the Dodge Challenger has not been given an upgrade since 2008, whereas the Mustang is fairly new with its 2015 model year, and the 2016 Camaro is the 6th generation to have come from the brand.
But do you think the sales hike was just a stroke of luck for Dodge, or do you think the Dodge Challenger SRT Demon has something to do with it? The increase in sales happened just after the Demon made its debut so it probably isn’t a coincidence. But then again, some people will always disagree.
Dodge Challenger has not been getting much attention for the past few years, and has been trailing the Mustang and the Camaro. But when Dodge came out with variants like the Scat Pack, SRT 392 and the Hellcat, the 2008 Challenger caught the eye of many consumers.
The recent launch of the Challenger Demon that produces 840-horsepower and does the 0-60 miles per hour sprint in 2.3 seconds truly was an effective marketing scheme for the company. In fact, before the Demon was released, it is impossible to go to a car blog or go through a magazine without seeing a photo of it, or reading news about it. Well, it seems like all the marketing has paid off, according to its impressive sales made last month.