Dodge minivan ads set to improve sales by avoiding cliches

Article by Christian A., on August 26, 2010

The latest set of new commercials for the Dodge Grand Caravan that show spoofs of spy movies was created by new agency, Wieden+ Kennedy. This Portland, Ore.-based agency is best known for Nike commercials.

The spots aim to throw out cliche of moms driving their minivans to bring their kids to and from school. Instead, these edgy commercials are part of Dodge's campaign to reposition itself as a youthful, sporty brand.

This new strategy follows Chrysler CEO Sergio Marchionne's decision to separate the brand from the Ram truck brand. The spots display Grand Caravans filled with restless adults conducting some unspecified but risky activities to thrilling music.

The characters in the commercials carry out missions that would require them to watch Sirius Backseat TV and use their laptops, connected to the Internet via the Grand Caravan's mobile hot spot. In the "Kittens" commercial, the minivan pulls into an alley.

As the Grand Caravan stops, the female driver asks her male passengers: "All right, kittens, suit up." They put on their cat masks, go out and walk off clutching briefcases. The voice of TV actor Michael C. Hall intones: "It has everything, so you can do anything.".

If you liked the article, share on:

Topics: dodge, minivan, sales

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries