Dodge to launch limited edition versions to celebrate 100th anniversary

Article by Anita Panait, on October 1, 2013

Dodge is planning to launch special limited-edition models across its seven-vehicle lineup in 2014 as part of the brand’s 100th anniversary celebration. Tim Kuniskis, chief executive of the Dodge brand, said details about the limited edition models won’t be released until they are ready for launch. He said that until they actually produce the special limited-edition models, they would not talk about it.

Kuniskis plans to use brothers Dodge founders John and Horace Dodge to position the brand as "something different," with more focus on power and technology. And the brand is already moving in that direction. For instance, the 2.4-liter Tigershark 4-cylinder engine will come as standard engine on all but the entry-model Dodge Dart, replacing the 2.0-liter I-4.

As an example of keeping Dodge different, Kuniskis cited the Charger with its unique styling and LED rear lighting. He remarked that while the Dodge Charger is the same full-sized four-door sedan as the Toyota Avalon, Ford Taurus, Chevy Impala, it is “not even in the same ballpark as those cars” psychologically.

The Dodge brothers were bicycle makers and inventors who produced component for several automotive pioneers like Ransom E. Olds and Henry Ford. After forming their own company, the brothers launched their first car -- a five-seat touring sedan later nicknamed "Old Betsy" on Nov. 14, 1914.

With the Charger, Dodge reveals the world's only four-door muscle car, and the 2014 Charger 100th Anniversary Edition commemorates the brand's centennial with extraordinarily designed appointments to supplement the sedan’s world-class potency, handling, innovation and trademark style.

For a daring look, the 2014 Dodge Charger 100th Anniversary Editions are available in Pitch Black, Granite Crystal, Billet Silver, Bright White, Ivory Tri-Coat, Header Orange, Phantom Black Tri-Coat, and for this unique occasion, brand-new and distinguishable High Octane Red Pearl Coat paint. With any of the colors, fresh 20 x 8-inch refined five-spoke aluminum wheels with Granite Crystal pockets and Granite Crystal Dodge split-crosshair grille give a stunning look to the quintessential Coke-bottle form.

Sophisticated appointments to celebrate the brand's century include "Dodge Est. 1914" bar-style front-fender marks and exclusive Dodge "100" logo on the center caps. Increased exterior appointments include a body-color rear spoiler and appear on models with the classic HEMI and a red "R/T" trademark grille identification.

Distinguishable interior appointments are created to make the 2014 Dodge Charger 100th Anniversary Edition emerge. Dodge engineers were motivated by the storied history of Dodge and looked to equip the interior with sophisticated characteristics that mirror the patina and machinist heritage of John and Horace Dodge. Brand-new Molten Red or Foundry Black Nappa leather with a customized cloud overprint wraps the sport seats, center console armrest and door armrests.

A remarkable three-spoke flat-bottom performance steering wheel comes with die-cast paddle shifters for enhanced driver control. For an industrial look, leather-wrapped surfaces are joined together with brass-colored accent stitching. Dark Brushed Graphite center console bezels and Liquid Graphite steering-wheel articulations give an elite look.

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