Dodge will drop Avenger, Grand Caravan as part of Fiat’s new 5-year business plan

Article by Christian A., on May 6, 2014

In order to follow Fiat’s new five-year business plan, Dodge is preparing to drop some models from its lineup. As a result, Dodge will end the production of the Avenger in 2014 and it will not build a new model because the Chrysler 200 will address this portion of the market.

Moreover, the production of the Grand Caravan will end in 2016 as the Chrysler Town & Country will address this portion of the market. The next-generation Dodge Dart will arrive in 2016, followed by the Dart SRT few months later.

The Journey / D CUV will debut in 2016, while the D CUV SRT will be introduced in 2017. In 2018, the new subcompact hatch from Dodge will be introduced, followed by a SRT version in early 2017. The next-generation Dodge Challenger will be unveiled in 2018, while by the end of the year the Challenger SRT will arrive. In the same period, Dodge will present the Charger and the Charger SRT versions.

A mid-cycle freshening of the Dodge Durange will be revealed in early 2017. The SRT Viper will also be refreshed in 2015. As of today, the Dodge brand will get a new leader as Tim Kuniskis will be the new leader of the SRT brand, replacing Ralph Gilles who will continue as the Senior Vice President of Product Design and President and CEO of Motorsports.

Tim Kuniskis will also continue his role as President and Chief Executive Officer (CEO) of the Dodge Brand and head of the company’s Fleet Operations.

“I want to thank Ralph for his dedication to the SRT brand,” said Sergio Marchionne, Chairman and CEO, Chrysler Group LLC. “Under Ralph’s leadership, the SRT brand expanded its vehicle lineup to include more highly customized models and received numerous automotive awards and distinctions.”

Tim Kuniskis said today that the sales of Dodge in the United States will fall 8 percent this year to 546,000 but by 2018 they will grow slowly and reach their target of 600,000 units.

Dodge revealed that the new 2011 Avenger is able to deliver a confident and agile handling performance on all types of driving situations, be it going on an exciting adventure on twisty roads or conducting emergency maneuvers. For the 2011 version, the engineering team redesigned, or even retuned, almost every component of the suspension, which includes 26 of the 30 total suspension bushings.

The track has been made wider by 1 inch with the tire width increased to 225 mm from 215 mm. However the front section has been lowered by 12 mm with the rear end now lower by 6 mm, resulting in a more aggressive stance. Those who get a chance to get behind the steering wheel are sure to feel more confident. They will even get to experience lower vehicle motion, better steering precision, less body roll, and enhanced isolation.

Grip meanwhile has been increased mainly due to the premium tires. Dodge also made changes to the cabin of the 2011 Avenger to give it a world-class interior. The exterior meanwhile has been redesigned as well and made more sculpted. Adding in the performance attributes ensures that despite being functional, it remains to be “fun.” It is also interesting to note that by having a new powertrain range and by combining it with the retuned and redesigned suspension, there’s remarkable driving dynamics.

The design enhancements done on the interior and exterior of the 2011 Avenger allow this model to have a style and value all on its own. For the 2011 Avenger, the choices for the powertrain being offered by Dodge result not only in a fun drive but one that is more responsive. Fitted to this new model is the 2.4-liter World Gas Engine that’s recalibrated. This is paired to the new six-speed transmission for a fuel-efficient and fun driving experience. This 2.4-liter engine is capable of 173 hp with maximum torque measured at 166 lb.-ft.

According to Ralph Gilles, the President and CEO of the Dodge Brand, Chrysler Group LLC, the 2011 model-year lineup was redesigned and reenergized from scratch in order to come up with models that would have that American design and at the same time deliver performance that customers will surely be proud of, especially when driving.

Customers who are able to get a chance to drive the new 2011 Avenger will surely experience a renaissance, he added. By having a large number of features fitted as standard, he continued, the 2011 Avenger is able to adapt to any kind of lifestyle. Gilles said further that the world-class interior offers new levels when it comes to craftsmanship and comfort. Meanwhile the driving experience, he said, is one that customers are sure to look forward to on a daily basis.

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