Dodge will slash Viper price by $15,000 to boost sales

Article by Christian A., on September 8, 2014

Dodge introduced the redesigned Viper back in 2012 at the New York Auto Show but sales of the new vehicle failed to impress. In fact, Chrysler idled Viper production for several weeks this summer due to slow sales. Still, it appears that this situation will change as Dodge has a plan to boost Viper sales.

The plan is simple: the manufacturer will knock $15,000 from the sticker price in an attempt to get rid of the 600 unsold Vipers found on dealer lots. Moreover, Dodge will offer $15,000 coupons to people who recently acquired a Viper in order to give them the possibility to trade in their 2013MY or 2014MY Viper on another one or to buy an additional Viper.

Currently, the 2014 Dodge Viper SRT has a starting price of $102,485, which means that the new sticker price will be around $87,000, including shipping excluding the gas guzzler tax. This means that the price will be almost identical to the 1992 model year, adjusted for inflation of course.

Last week, the company introduced the 2015 Dodge Viper SRT lineup and we announced you folks that for the 2015MY the sports cars arrives with a new Viper GT model, with a Viper TA (Time Attack) 2.0 Special Edition but also with the Viper GTS Ceramic Blue Edition Package.

In addition, the 2015MY Viper gets new interior combinations for the Alcantara, Nappa leather and Laguna leather materials, including the new Demonic Red. New colours will be available too and the Viper GT and GTS models will be available with the Stryker Purple, while the standard Viper will get the Yorange exterior colour.

The exyterior stripe color packages include the Black Venom, Billet Silver, Bright White, Gunmetal Pearl and Adrenaline Red. Under the hood, the vehicle uses the same 8.4-liter V10 engine bolted to a six-speed manual transmission. The engine gets an additional 5 hp (now 645 hp) and promises to return a fuel economy of 20 mpg on the highway.

The brand-new, ageless exterior styling integrates modern execution with revolutionary sophistication.

Brand-new carbon-fibre bonnet, roof, deck lid, and aluminium door panels are used for the first time in SRT Viper models creating considerably lower weight, better stability at high speed, and a 0.364 drag coefficient.

The forward-hinged bonnet bears the reimagined Viper emblem, suitably called "Stryker" by the Viper Club of America, placed in the centre and providing unfettered access to many service points and the V-10 SRT-engineered powerplant.

The traditionally low-stance and the extremely rear cab proportions, the undeniable profile of the classic supercar, comes back to the 2013 SRT Viper as well as the intense fender gills, one more classic Viper design touch that assists in extracting heat from the engine.

2013 Viper models boast a modern take on the classic "double-bubble" roof arrangement that optimises headroom for driver and passenger while keeping a low front, providing added room for helmets during recreational competition.

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Topics: dodge, dodge viper, srt, price

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