Duncan Aldred replaces Alfred Rieck as Opel sales and marketing chief

Article by Christian A., on January 28, 2013

Duncan Aldred has been named as the replacement to Alfred Rieck. Aldred is now the acting sales and marketing chief, taking the place of Rieck who held this post for slightly more than six months before he decided to resign. Aldred, who is 43 years old and hails from Portugal, is chairman and managing director of Vauxhall, Opel's UK sister brand.

According to Opel, the appointment and change takes effect right away. In a statement last Friday, Steve Girsky, General Motors vice chairman and Opel supervisory board chairman, said that the company wishes Rieck the best in his future undertakings. Rieck, who is 56 years old, was named as the head of Opel’s sales, marketing and aftersales in July 2012. Rieck had previously held management positions at Volkswagen Group, which include Skoda in China.

He was also the project manager of VW luxury cars. Before this, Rieck served at Volvo in Sweden and the Netherlands. Aldred, who will be keeping his present post, was named as Vauxhall’s managing director in January 2010. He is lauded for having successfully built the Vauxhall brand. In fact, he was recognized in 2012 as an Automotive News Europe Rising Star. Rieck, an English national, became a part of Vauxhall in 1990 as an undergraduate.

He was promoted and held senior positions such as GM South East Europe’s head of sales and marketing in Budapest and as GM Europe's sales operations director at Opel's base in Ruesselsheim, Germany.

The European market slump has had a significant impact on the company and as a result, several changes have taken place at the top. On March 1, Volkswagen executive Karl-Thomas Neumann will become CEO. Neumann succeeds Karl-Friedrich Stracke who was transferred by GM to other unspecified tasks last July. Former AlixPartners strategist Thomas Sedran had served as the CEO since that time.

Topics: opel, marketing

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