eBay Inc. started this week offering discounts to dealers who purchase national subscriptions to list their vehicles for sale on its Web site. According to Bryan Murphy, general manager of eBay Motors, eBay's automotive division, the site is offering 3- and 12-month subscriptions ranging from five to 100 listings a month at discounted prices, depending on the subscription length and number of listings. For example, a dealer can purchase a 12-month, 50-listing subscription, excluding upgrades, for just $2,000 per month. This reflects 20-percent savings over the $50 per-vehicle listing fee eBay typically charges.
According to Murphy, the discount program includes support from consultants and tools to help dealers improve their listings and track sales. He remarked that the program is in response to dealers who asked for volume discounts. Murphy said that subscriptions provide dealers a program where they can list a portfolio of vehicles consistently, “week in and week out, and do so consistently, with discounts."
Prior to the program, eBay's price for basic, no-frills listings was the same for all dealers, regardless of volume. With the program, dealers who list as few as five vehicles a month under a subscription will receive a call from consultants to provide with information like number of page views, number of unique contacts and vehicle sales numbers.
The consultants will offer insights into why some vehicle listings don’t attracting much traffic, According to Murphy, the consultants “know exactly what makes a great listing sell and what makes a poor listing not sell," thereby teaching dealers how to become “great digital marketers."T he discounted package also includes an eBay "store" -- mini Web sites within eBay wherein dealers can group and showcase their listings.