As part of a strategy to raise Kia Motors Corp.’s brand recognition in the US, its new vehicles will soon start selling through EBay Inc., the second-most visited e-commerce site.
Tom Loveless, Kia’s vice president of US sales, said that of Kia’s 725 dealers in the US, over 300 have enrolled to list their inventory on EBay and kia.ebay.com.
Nicolas Franchet, EBay Motors’ director of US vehicles, said that EBay is aiming to boost the sales of new vehicles, parts and services, which comprise a narrower revenue than used cars and trucks.
Franchet said that Kia is expected to end the year with its best market share since it entered the US in 1994.
In the past 18 months, Kia has debuted seven new vehicles, including the Soul hatchback and Sorento sport-utility vehicle. Kia’s arrangement with EBay is comparable to its new-vehicle promotion in California with General Motors Co. last year, which expired after about eight weeks.
No further details of their arrangement were announced. Franchet said that EBay has entered contracts with about half of the carmakers in the US for listing used vehicles.
Loveless asserts that this “exposes” the brand to a portion of the car-buying public that would never have put Kia as one of its vehicles to be considered. [via autonews - sub. required]