Kia to begin selling new vehicles through eBay

Article by Christian A., on November 23, 2010

As part of a strategy to raise Kia Motors Corp.’s brand recognition in the US, its new vehicles will soon start selling through EBay Inc., the second-most visited e-commerce site.

Tom Loveless, Kia’s vice president of US sales, said that of Kia’s 725 dealers in the US, over 300 have enrolled to list their inventory on EBay and kia.ebay.com.

Nicolas Franchet, EBay Motors’ director of US vehicles, said that EBay is aiming to boost the sales of new vehicles, parts and services, which comprise a narrower revenue than used cars and trucks.

Franchet said that Kia is expected to end the year with its best market share since it entered the US in 1994.

In the past 18 months, Kia has debuted seven new vehicles, including the Soul hatchback and Sorento sport-utility vehicle. Kia’s arrangement with EBay is comparable to its new-vehicle promotion in California with General Motors Co. last year, which expired after about eight weeks.

No further details of their arrangement were announced. Franchet said that EBay has entered contracts with about half of the carmakers in the US for listing used vehicles.

Loveless asserts that this “exposes” the brand to a portion of the car-buying public that would never have put Kia as one of its vehicles to be considered. [via autonews - sub. required]

Topics: kia, ebay, sales

If you liked the article, share on:

Comments

Recommended

After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries