Edwin Fenech is the new President and CEO of Ferrari North America

Article by Christian A., on November 18, 2014

Edwin Fenech is the new President and Chief Executive of Ferrari North America, making him in charge of the company’s largest market in the world. According to Ferrari, Fenech will oversee the strategic vision and new business development throughout this region which includes the United States, Canada as well as all of Central and South America.

Fenech arrived just in time for Ferrari’s 60th Anniversary in the United States, an event celebrated with the launch of F60America, a special model based on the F12berlinetta built in a limited edition of just 10 units.

Prior to becoming President and CEO of Ferrari North America, Edwin Fenech was the President and CEO of Ferrari , Greater China, CEO of Ferrari APAC and Middle East & Africa, GM of Ferrari Middle East & Africa, Sales and Marketing Director Ferrari West EU – France and Regional Sales Manager for Ferrari Europe.

Fenech was a very important person for Ferrari as he was the man who tripled company’s dealer network in China, introduced the Ferrari Pirelli Cup Challenge to Asia and launched limited editions for the Chinese market.

Headquartered in Englewood Cliffs, New Jersey, Ferrari North America, Inc. operates as a subsidiary of Italian sports car maker Ferrari. It is the official and exclusive importer, distributor and seller of Ferrari vehicles into North America including Canada, Central America and South America.

Founded in 1990, Ferrari North America is the official operator of Ferrari showrooms and after-sales facilities in North America. In addition to importation, distribution and sales, Ferrari North America also offers after-sales assistance to its authorized dealer network as well as provides service, sales and technical training, as well as warranty administration.

An Italian luxury sports car maker founded by Enzo, Ferrari is currently based in Maranello, Italy. Enzo Ferrari established Scuderia Ferrari in 1929, and the company soon became a technical-racing outpost of Alfa Romeo. When Alfa Romeo stopped its in-house racing team in 1933, Scuderia Ferrari became its official racing department.

In 1938, Alfa Romeo resumed its in-house racing team and that time Scuderia Ferrari was disbanded. Enzo Ferrari left Alfa Romeo on September 6, 1939, and established Auto Avio Costruzioni in Modena on September 13, 1939. In 1957, Auto Avio Costruzioni was renamed to Auto Costruzioni Ferrari and the Scuderia Ferrari name was revived to denote its factory racing cars.

In 1960, Auto Costruzioni Ferrari was restructured as a public corporation into Societa Esercizio Fabbriche Automobili e Corse S.p.A. (SEFAC). In 1969, Fiat acquired a 50-percent stake in SEFAC. In 1989, SEFAC changed its name to Ferrari S.p.A.

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