Eminem and Chrysler may extend their partnership in new ads

Article by Christian A., on February 11, 2011

It appears that the team-up between rap star Eminem and Chrysler isn’t likely to end with the Super Bowl commercial. The Detroit Bureau reported that CEO Olivier Francois is set to meet with Eminem to discuss future spots for the automaker.

In the two-minute “Born of Fire” Super Bowl commercial, Eminem was seen driving a Chrysler 200 while passing through Detroit.

The ad ended with the lines, “This is the Motor City. And this is what we do.”

What the commercial’s message basically is that Chrysler is back after having gone through a government-backed bankruptcy in 2009. At the Chicago Auto Show, Francois told The Detroit Bureau that a follow-up to the spot would only be made if it were relevant, not just for the sake of working with a celebrity.

When probed for further details, Chrysler said that it does not discuss any business dealings. Eminem rarely gets involved in commercial endorsements but in the Super Bowl XLV, he made two. The other one was for an animated Lipton Brisk iced tea commercial. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries