Enough supply could make Ecosport Ford’s best-seller in Europe

Article by Christian A., on April 16, 2014

The EcoSport small SUV could become one of Ford’s best-selling vehicles in Europe if the carmaker could get enough supply from India, Ford of Europe chief operating officer Barb Samardzich told Automotive News Europe. Around 30,000 EcoSports will be shipped to Europe from this year, but the demand for the small SUV is expected to outstrip the supply.

Samardzich said that the volume of the EcoSport would grow over time as Ford expands the range with more powertrain and trim options. Ford is expecting the Ecosport to help its bottom line as SUVs are not as heavily discounted in Europe. According to Samardzich, Ford expects very aggressive pricing on its existing models while new vehicles by its rivals are also aggressively positioned.

She said that since SUVs of all sizes are in demand, carmakers could sell them at a good price level. She added that growing demand for SUVs is placing extra price pressure on mainstream models of the same size. She noted that SUVs like the Kuga needed lighter discounts than mainstream models like the Focus.

She said the the success of small SUVs translates into higher discounts for mainstream subcompact hatchbacks. Ford will start selling in Europe the India-built EcoSport in June, particularly in Germany.

Ford of Europe is in currently in the midst of core product changeover seen to be completed by the end of 2015. Ford will sell the face-lifted Focus – to be rolled out in August – as its main new product. In the first quarter of 2015, Ford will start selling its new Mondeo mid-sized sedan and wagon in in Europe, following a delay of around 18 months due to a change of its production site.

If you liked the article, share on:

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019