Entry of Mia-Electric to the UK fleet market set this summer

Article by Anita Panait, on June 11, 2013

An import agreement was recently signed for the entry of the Mia Electric range of electric vehicles to the United Kingdom, giving fleet customers in the country new EV models to choose from starting this summer. Mia Electric is a specialist electric carmaker that builds car and commercial vans from its Cerizay site in France. The vehicles, which are designed specifically for city driving, are already marketed across Europe.

Mia Electric’s models will be sold through official importer Venture Automotive Holdings Ltd, which is trading as ‘Mia Electric UK.’ Mia Electric UK will initially target business drivers and fleet operators, as Mia Electric’s vehicles are much suited for their urban driving needs. Mia Electric’s entry to the UK fleet market will coincide with changes to the London Congestion Charge in July 2013 that will exempt vehicles emitting 75 grams of carbon dioxide per kilometer – to which the company’s vehicle line will qualify.

Combining fun and functionality, all of Mia Electric vehicles are bespoke EVs that offer a central driving position, sliding doors, a cut-out floor and roof and ABS body panels. Each of the models is powered by two Lithium Ion Phosphate (LiFePO4) batteries that generate 12 kW and provide a range of up to 74 miles. The batteries could be fully recharge within 5 hours and can be charged at any time, with a 10-minute charge providing a five-mile range. The vehicles will be offered with a ‘Peace of Mind’ program that entails a five-year/ 70,000-mile warranty for vehicle, battery, electric drivetrain and anti-corrosion and roadside assistance. Starting price for Mia Electric’s EVs is at £16,995 + VAT, on-the-road, including the UK Government’s Plug-In Car Grant.

“There is a very real and practical place for EVs in the UK vehicle market,” explains Venture Automotive Holdings’ MD, Paul Evans, “but, we are realistic in the best place for them.  Urban environments, short journeys and regular return-to-base delivery fleets are ideal for electric vehicles.  That’s where the cost per mile and zero emissions benefits are greatest and what Mia is designed for.”

Topics: electric car

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