The final, customer specification of the Eterniti Artemis was recently introduced, coinciding with the opening of its first showroom in Park Royal, north west London. The Artemis is said to be the first “super SUV” that combines "supercar performance and limousine comfort", which is preferred in the central Chinese market.
Artemis has a price tag of £210,000 (plus taxes). Eterniti is aiming this vehicle at consumers who are considering the upcoming Bentley EXP 9F, Lamborghini Urus and Maserati Kubang SUVs but don’t want the hassle of dealing with a big company.
Eterniti Artemis is available with a virtually unlimited lineup of customisation options. Eterniti said that the Artemis, which is based on a Porsche Cayenne Turbo, is the first of several models. It will launch a second Cayenne-based SUV within 12 months.
However, it hasn’t been revealed yet if this will be slotted above or below the Artemis. The launch of a supercar will come “sometime” after. Eterniti officials said that this will be created from scratch. Eterniti, which is based in London, said that China accounts for 90% of its sales. Eterniti is in the process of setting up a dealer network in the country.
It will open wholly-owned dealerships in Beijing, Shanghai and Taipei, while one will open in Hong Kong in early 2013. The company is supported by several Asian investors. The development is headed by former F1 driver Johnny Herbert. The other members include the general manager and Le Mans driver Tim Sugden. Other supporters of the project include former Jaguar XJ220 and Jaguar Group C senior engineer Alastair Macqueen, and Land Rover’s former chief interior designer Alan Mobberley.
The latest version of the Cayenne is now more Porsche than before, as it was developed following the principle of Porsche Intelligent Performance – more powerful yet consumes less fuel and emits lower carbon dioxide levels. These higher levels of efficiency and dynamics are complemented by a more spacious interior. In addition, the new Cayenne is lighter than its predecessors while donning a sportier yet elegant design.
As led by Porsche’s first production car with hybrid drive – the Cayenne S Hybrid – the new generation of Cayenne models managed to take efficiency to a whole new level. In fact, the new generation Cayenne models are up to 23 percent more fuel efficient than their predecessors. As proof, three of the five new Cayenne models consume less than 10 liters of fuel 100 kilometers, as per the New European Driving Cycle. Moreover, two models emit less than 200 grams of carbon dioxide per kilometer – the new Cayenne Diesel (195 g/km) and the Cayenne S Hybrid at (193 g/km).
As to how Porsche was able to make the entire range of Porsche Cayenne models more efficient in terms of fuel consumption, the carmaker employed a number of innovative technologies. For instance, the new Cayenne employs intelligent lightweight construction and is provided with Porsche's new eight-speed Tiptronic S automatic transmission with Auto Start Stop and a wide range of gear increments. Aside from these innovations, the new Cayenne also features thermal management on the engine and transmission cooling circuit, variable overrun cut-off and recuperation of the on-board network.