EVs may be hard to sell over cheaper gasoline, says BMW exec

Article by Christian A., on January 21, 2015

With the price of the gasoline on the decline, electric vehicles may become harder to sell, remarked Ian Robertson, chief of sales and marketing at BMW. The German company is one of the carmakers planning to build plug-in versions of its models. “There are some short-term changes that will occur in some countries,” Robertson remarked, adding the cheaper gasoline would make bigger-engine vehicle easier to sell.

With US pumping at the fastest rate in over three decades and the Organization of Petroleum Exporting Countries refusing to reduce supply, oil prices have dropped 40 percent in the past 12 months. This has prompted car buyers to shift from pricier hybrid or electric vehicles to bigger models powered by conventional engines.

In fact, sales of hybrid and electric cars in US dropped 3.7 percent in 2014 to 570,475 units, according to the Electric Drive Transportation Association. But that failed to faze carmakers, which are very much concern about meeting legislations that veer towards a zero-emission future.

BMW is in fact proceeding with a plug-in hybrid version of its X5 SUV. “The legislative framework in the US and Europe, China and Japan is clear,” Robertson said, adding that it will not change.

He remarked that the advent of zero-emission cars is coming, so BMW’s strategy remains on that track. In 2014, BMW sold 16,052 of i3 city cars and 1,741 of i8 plug-in hybrid sports cars.

If you liked the article, share on:

Topics: bmw, electric car, sales

Comments

Recommended

The 2018 Consumer Electric Show is full of exciting new technology for everyone, including the automotive industry. One of the most anticipated is the unveiling of the Linux-based MBUX that...
by - January 22, 2018
With all the photos Mercedes-Benz has been posting of the new 2019 G-Class, not one of those featured the SUV in a light exterior finish, as they were all in...
by - January 22, 2018
When you first glance at the Rhino GX SUV, the first thing that will come to mind is that the vehicle probably has a military style cabin, with thinly padded...
by - January 22, 2018
The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries