EVs may be hard to sell over cheaper gasoline, says BMW exec

Article by Christian A., on January 21, 2015

With the price of the gasoline on the decline, electric vehicles may become harder to sell, remarked Ian Robertson, chief of sales and marketing at BMW. The German company is one of the carmakers planning to build plug-in versions of its models. “There are some short-term changes that will occur in some countries,” Robertson remarked, adding the cheaper gasoline would make bigger-engine vehicle easier to sell.

With US pumping at the fastest rate in over three decades and the Organization of Petroleum Exporting Countries refusing to reduce supply, oil prices have dropped 40 percent in the past 12 months. This has prompted car buyers to shift from pricier hybrid or electric vehicles to bigger models powered by conventional engines.

In fact, sales of hybrid and electric cars in US dropped 3.7 percent in 2014 to 570,475 units, according to the Electric Drive Transportation Association. But that failed to faze carmakers, which are very much concern about meeting legislations that veer towards a zero-emission future.

BMW is in fact proceeding with a plug-in hybrid version of its X5 SUV. “The legislative framework in the US and Europe, China and Japan is clear,” Robertson said, adding that it will not change.

He remarked that the advent of zero-emission cars is coming, so BMW’s strategy remains on that track. In 2014, BMW sold 16,052 of i3 city cars and 1,741 of i8 plug-in hybrid sports cars.

Topics: bmw, electric car, sales

If you liked the article, share on:

Comments

Recommended

The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Would you like your convertible to be inspired by a yacht? Well, you do not have to imagine it anymore - thanks to the Bentley Continental GT Convertible and Mulliner...
by - July 25, 2017
The 2018 Jaguar E-Pace is the leaping cat’s first venture into the compact SUV segment, and sure enough, it didn’t take long before an artist rendered a wilder version of...
by - July 25, 2017
Good news for Audi EU5 and EU6 diesel car owners in Europe. They can now update their cars to fit six-cylinder or eight-cylinder TDI engines through a retrofit program, and...
by - July 25, 2017
Recently, Autocar revealed that a Ferrari SUV is on the way, after the company continuously denied that they will not build one. And unlike the usual crossover styling, Ferrari will...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries