Expanded model offerings to lead to profit gain at Mercedes-Benz

Article by Christian A., on April 10, 2014

An expansion of Mercedes-Benz model offerings will allow luxury car maker to trounce sales growth at rivals and hike operating profit “significantly” in 2014, Daimler AG chief executive Dieter Zetsche remarked at the annual shareholders meeting. He said that Daimler is seeking to gain new customers by entering new segments for Mercedes-Benz.

Zetsche has vowed that the Mercedes will surpass current No. 1 BMW and No. 2 Audi in deliveries by 2020 by introducing 30 new models, a dozen of which having no predecessor. Daimler disclosed in February plans to invest around EUR21.8 billion ($30 billion) for vehicle development and production capacity in the next two years, including at its heavy-truck operations.

BMW took the global luxury car sales crown from Mercedes in 2005. It is currently bidding to protect its lead, eyeing to deliver 2 million vehicles this year. Audi, meanwhile, overtook Mercedes as No. 2 in 2011. It has also outlined plans to surpass BMW by 2020.

Mercedes-Benz posted a 13-percent leap in deliveries in March to 158,523 vehicles, a new monthly record for the brand. Its sales performance was driven by a 78-percent jump in deliveries of its S-Class sedan and a 26-percent surge for compact models.

Mercedes’ GLA sport-utility vehicle also became the fourth model in the segment’s lineup. On the other hand, BMW grew 17 percent in the month to 186,126 deliveries while Audi gained 15 percent to 170,450 sales. All carmakers posted their highest monthly sales figures and are eyeing to log record annual sales in 2014. [source: BusinessWeek]

Topics: mercedes-benz

If you liked the article, share on:

Comments

Recommended

Tesla Motors may soon revive its plans to offer battery swapping services using a new approach. This comes as the carmaker was discovered to have filed a patent months ago...
by - September 21, 2017
There is indeed very good news for fans and enthusiasts of Mercedes-Benz’s AMG GT range: a Black Series is coming to town. This was according to a report by Australian...
by - September 21, 2017
We all know of the standard M4 and the more powerful M4 GTS model, but in between those two models is the newest M4 CS. The CS trim comes with...
by - September 21, 2017
Hyundai has unveiled to the global public its latest sedan that elegantly combines luxury and performance in one innovative package under its Genesis luxury brand – the new Genesis G70....
by - September 21, 2017
A lot of people have been questioning BMW’s design direction lately, albeit the beautiful Z4 concept and the alluring 8 Series concept are excluded from this narrative. This began after...
by - September 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries